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H20 Mission

Enlisting brands and consumers in the fight for clean water

Implications - Consumers are becoming more aware of the clean water shortage around the world as organizations helping this cause come to the fore. Organizations like One Difference, Project Living Well and Project Migration Inc. all strive to help countries in need find sustainable clean water sources, and today's consumer is willing to pitch in a helping hand. Among the many charitable initiatives and causes to which consumers may give support, the mission for clean water is quickly becoming one of the most major causes as we step into 2012.
Trend Themes
1. Cause Marketing - Cause marketing is becoming a major component in product marketing as consumers show interest in brands that participate in social causes.
2. Social Enterprise - Social enterprise is a form of business that utilizes market-driven strategies to solve social and environmental issues while generating profits, which can be seen in the above examples.
3. Buy-one-give-one Model - The buy-one-give-one model is used by many companies and is becoming a more integral component of many business models as consumers love the idea of their purchases making a difference.
Industry Implications
1. Fashion Industry - The fashion industry can make use of social enterprise and cause marketing to create clothing designs that benefit social issues while providing unique and fashionable products.
2. Technology Industry - The technology industry, specifically innovation through the creation of sustainable solutions and products such as the Airdrop irrigation concept, can generate growth while contributing to social issues like drought and water shortage.
3. Consumer Goods and Retail Industry - Companies in the consumer goods and retail industry can adapt to a buy-one-give-one business model to not only generate profits but also contribute to social issues, which adds value to their products.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
891,975 Total Clicks
Date Range:
Nov 11 — Jan 12
Trending:
Warm

Featured Examples

play_circle_filledDrought-Fighting Devices
Drought-Fighting Devices
Airdrop Irrigation Concept Alleviates Challenging Agricultural Conditions
Droughts devastate many countries, and the Airdrop irrigation concept hopes to alleviate this parched problem. The winner of the 2011 James Dyson Award, which challenged participants to design something… MORE
Do-Good Reward Products
Do-Good Reward Products
Project Living Well Gets You to Serve Locally, Give Water Globally
Project Living Well is a social enterprise that allows people to give back to their own community, provide clean drinking water in the developing world, and get a unique branded product while they're at… MORE
play_circle_filledLike-for-Like Businesses
Like-for-Like Businesses
'One' Products Fund Similar Items in the Developing World
Ready to "do one good thing"? One Difference sells an array of products you likely consume on a regular basis, and in addition to packaging them in a fun design, each product also benefits a social cause.… MORE
Clothes That Buy Water
Clothes That Buy Water
Each Project Migration Shirt Gives 5 Years of H2O, Medical Aid
Project Migration Inc. sells apparel, Ubuntu bracelets and bags to benefit single women in Africa, and also offers all-inclusive "Migration Vacations," philanthropic trips to Africa that allow people to… MORE
Socially Conscious Arm Bands
Socially Conscious Arm Bands
Mud Love Charity Bracelets the New Silly Bandz of 2012
The buy-one-and-donate strategy is present across virtually every industry from shoes to water bottles. Bracelets are an item that has brought special interest to cause marketing; it's been almost ten… MORE
Social Mission Totes
Social Mission Totes
Cause Boutique Promotes a Variety of Worthy Causes
Cause Boutique is an online boutique that sells reusable jumbo tote bags, each printed with designs inspired by one of three causes: clean water access, anti-human trafficking and youth education. Each… MORE

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play_circle_filledSchool Bags for Good
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