Enlisting brands and consumers in the fight for clean water
Implications - Consumers are becoming more aware of the clean water shortage around the world as organizations helping this cause come to the fore. Organizations like One Difference, Project Living Well and Project Migration Inc. all strive to help countries in need find sustainable clean water sources, and today's consumer is willing to pitch in a helping hand. Among the many charitable initiatives and causes to which consumers may give support, the mission for clean water is quickly becoming one of the most major causes as we step into 2012.
Trend Themes
1. Cause Marketing - Cause marketing is becoming a major component in product marketing as consumers show interest in brands that participate in social causes.
2. Social Enterprise - Social enterprise is a form of business that utilizes market-driven strategies to solve social and environmental issues while generating profits, which can be seen in the above examples.
3. Buy-one-give-one Model - The buy-one-give-one model is used by many companies and is becoming a more integral component of many business models as consumers love the idea of their purchases making a difference.
Industry Implications
1. Fashion Industry - The fashion industry can make use of social enterprise and cause marketing to create clothing designs that benefit social issues while providing unique and fashionable products.
2. Technology Industry - The technology industry, specifically innovation through the creation of sustainable solutions and products such as the Airdrop irrigation concept, can generate growth while contributing to social issues like drought and water shortage.
3. Consumer Goods and Retail Industry - Companies in the consumer goods and retail industry can adapt to a buy-one-give-one business model to not only generate profits but also contribute to social issues, which adds value to their products.
6 Featured, 50 Examples:
898,543 Total Clicks
Date Range:
Nov 11 — Jan 12
Trending:
Warm
Consumer Insight Topics:
