Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Brandon Bastaldo — May 8, 2013 — Marketing
References: youtu.be & theinspirationroom
Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch with the youth.
Over the last several years, Dove has spent a considerable amount of time addressing the specific concerns that modern day beauty issues have caused for the women of today. Things like over-sexualized advertising and racy entertainment have set unrealistic and unnatural standards for women that Dove has been working hard to change.
One of the most heartwarming and inspirational things about Dove’s Carbon Paper commercial is that this company is now trying to speak with girls, in order to help the women of the future foster better feelings regarding their self esteem. Given the task of writing down the worst thing they were told as children, the Dove Carbon Paper ad attacks important societal issues.
Over the last several years, Dove has spent a considerable amount of time addressing the specific concerns that modern day beauty issues have caused for the women of today. Things like over-sexualized advertising and racy entertainment have set unrealistic and unnatural standards for women that Dove has been working hard to change.
One of the most heartwarming and inspirational things about Dove’s Carbon Paper commercial is that this company is now trying to speak with girls, in order to help the women of the future foster better feelings regarding their self esteem. Given the task of writing down the worst thing they were told as children, the Dove Carbon Paper ad attacks important societal issues.
Trend Themes
1. Youth Empowerment Ads - Brands targeting youths with empowering messages about self-esteem and personal growth.
2. Authentic Beauty Marketing - Moving away from over-sexualized and unrealistic beauty standards to promote natural beauty and self-acceptance.
3. Socially Conscious Advertising - Using advertising as a platform to bring attention to important societal issues and promote positive change.
Industry Implications
1. Beauty and Personal Care - Opportunities for brands to promote natural, authentic beauty standards and incorporate socially conscious messaging in their advertising.
2. Education and Youth Empowerment - Opportunities for organizations to create initiatives that promote self-esteem and personal growth among young people, especially girls.
3. Entertainment and Media - Opportunities for media companies to create content that counters over-sexualized and unrealistic beauty standards and promotes a positive message for women and girls.
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