The Baby Can Wait Campaign Teaches Girls About Healthy Relationships
Meghan Young — June 14, 2012 — Marketing
References: servemarketing.org & adrants
The Baby Can Wait campaign portrays sexual predators as the disgusting rodents and reptiles they really are. By doing so, it sends a strong message to young girls about being potentially approached in an inappropriate way by older men. It also shows parents and guardians that if this topic is never broached, girls will not know that certain behaviors and propositions are, in fact, inappropriate.
Conceived and executed by Serve Marketing for the United Way of Greater Milwaukee, the Baby Can Wait campaign is part of its teen pregnancy prevention initiative. But instead on focusing on young love and peer pressure, this campaign brings to light a darker issue. It reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships."
Conceived and executed by Serve Marketing for the United Way of Greater Milwaukee, the Baby Can Wait campaign is part of its teen pregnancy prevention initiative. But instead on focusing on young love and peer pressure, this campaign brings to light a darker issue. It reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships."
Trend Themes
1. Sexual Predator Awareness - Using shocking and unconventional visuals to raise awareness about the presence of sexual predators and the importance of healthy relationships for young girls.
2. Dark Issue Education - Addressing sensitive and uncomfortable topics like statutory rape to educate young girls about inappropriate behaviors and encourage healthy relationships.
3. Creative Campaign Messaging - Utilizing shocking and provocative messaging to capture attention and deliver important messages about sexual predators and healthy relationships.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can adopt similar campaigns to raise awareness about issues related to sexual predators and promote healthy relationships among young people.
2. Education and Advocacy - Educational institutions and advocacy groups can utilize innovative campaigns to educate young girls about the risks associated with sexual predators and empower them to build healthy relationships.
3. Print and Digital Media - Print and digital media platforms can support these campaigns by providing a platform for sharing important messages and reaching a wider audience to create awareness about sexual predator issues.
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