The Greenpeace Australia Ad Spurs Many Flames
Tiana Reid — June 23, 2010 — Eco
References: greenpeace.org & adweek.blogs
The world is abuzz with World Cup madness, but some of the broadcasters aren't as optimistic as others. The Greenpeace Australia ad shows the dark side of soccer (or 'football') by comparing the amount of trees cut down to the field on which our national teams are currently playing.
At the end, the Greenpeace Australia ad reads, "Every two seconds an area of forest the size of a football pitch is being cut down."
Definitely something to think about.
At the end, the Greenpeace Australia ad reads, "Every two seconds an area of forest the size of a football pitch is being cut down."
Definitely something to think about.
Trend Themes
1. Comparative Messaging - Opportunity for brands to use comparative messaging to raise awareness about important issues.
2. Environmental Consciousness - Growing trend of consumers demanding more environmentally conscious practices and products.
3. Visual Impact Marketing - Increasing use of visually impactful advertisements to capture attention and convey powerful messages.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create impactful and thought-provoking campaigns that highlight important issues.
2. Sustainability - Need for sustainability-focused companies to promote their eco-friendly practices and products to meet consumer demand.
3. Media and Entertainment - Growing importance of incorporating environmental messages in media content to raise awareness and spark conversations.
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