Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Climate Change Fashion

Clean the Sky - Positive Eco Trends & Breakthroughs

Vivienne Westwood Spring/Summer 2012 Advocates Going Green

— October 6, 2012 — Eco
“My message is buy less, choose well, make it last. Even better, don’t buy anything.” That's what British designer Vivienne Westwood said in line with her climate revolution advocacy after her Spring/Summer 2013 showing.

Believe it or not, fashion seems to be turning green, and her recent collection was distinct with earth tones, monochromatic style and red colors. The articles, of course, also had the Westwood edginess, though relatively tame compared to her past designs. In the spring-summer collection London runway, Westwood appeared as a flaming redhead sporting a moustache, reminiscent of Dadaist Mona Lisa, and a circle around her eye.

She recently appeared at the London Paralympics calling for more responsible actions, and also also released ten practical steps to climate revolution. She has appeared in a video for the Prince's Rainforest Project and talked about saving the rainforests.

Implications - With more and more fashion celebrities moving towards more environmentally responsible projects, one expects that the fashion market will take the same direction so businesses are better off investing in greener materials and manufacturing processes as soon as possible.
Trend Themes
1. Green Fashion - Fashion industry is turning green, advocating for environmentally responsible projects.
2. Sustainable Materials - Investing in eco-friendly and sustainably produced clothing material.
3. Responsible Actions - Promoting responsible actions towards the environment.
Industry Implications
1. Fashion - Integrating environmentally friendly practices and materials into fashion design and production.
2. Sustainable Manufacturing - Investing in environmentally responsible manufacturing processes for producing eco-friendly fashion.
3. Eco-tourism - Partnering with eco-friendly initiatives such as rainforest conservation efforts to promote sustainable tourism.
2.6
Score
Popularity
Activity
Freshness