DDB's Norma Atelier Campaign Shows the Importance of an Artist's Tools
Leslie Chen — April 25, 2013 — Marketing
References: tribalcolombia & adsoftheworld
The variation in quality between pencil crayons apparently makes all the difference in the world as illustrated in these Norma Atelier ads.
Coming from advertising agency DDB from Medelin, Colombia, the campaign includes three different illustrations of a tiger, superhero and train. A distinct but invisible line is drawn in the middle of each image with the Norma Atelier pencil crayons marking the difference that professional quality tools make; the left side of the image is almost perfect while the right looks like a quick sketch that could be found in a grade school classroom.
If you consider yourself an artist who prefers one tool or brand over another, these Norma Atelier print ads will definitely pique your interest and have you nodding along in agreement.
Coming from advertising agency DDB from Medelin, Colombia, the campaign includes three different illustrations of a tiger, superhero and train. A distinct but invisible line is drawn in the middle of each image with the Norma Atelier pencil crayons marking the difference that professional quality tools make; the left side of the image is almost perfect while the right looks like a quick sketch that could be found in a grade school classroom.
If you consider yourself an artist who prefers one tool or brand over another, these Norma Atelier print ads will definitely pique your interest and have you nodding along in agreement.
Trend Themes
1. Professional Quality Tools - Norma Atelier's ads highlight the importance of using professional quality tools for artist's work.
2. Tool Brand Preference - The campaign taps into the artists' tendency to have brand preferences when it comes to their tools.
3. Quality Matters - The ads emphasize how quality tools can make all the difference in an artist's final product.
Industry Implications
1. Art Supplies Manufacturing - Manufacturers of art supplies can use the campaign to promote the high-quality materials they offer for professional artists.
2. Advertising - Advertising agencies can refer to this campaign as an example of creativity and innovation in visual advertising.
3. Art Education - The campaign could be used to demonstrate the importance of quality art materials in education and training programs.
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