The Greenpeace Polar Bear Struts Her Stuff for the Arctic
Vasiliki Marapas — September 12, 2013 — Marketing
References: greenpeace.org & designboom
Chrispher Kelly is the man behind the new Greenpeace Polar Bear, a massive puppet that’s set to walk the streets of London to advocate for greater protection the Arctic.
The bear, named Aurora, is truly spectacular, weighing in at three tonnes (the approximate size of a London double-decker,) with a head the size of your average smart car, requiring 15 puppeteers and 30 volunteers to ensure a smooth performance.
Aurora will kick off the Greenpeace event on September 15th, and he will be hard to miss. The Greenpeace polar bear is an awesomely attention-grabbing way to raise awareness for a good cause. Kelly has created an intricately detailed mechanical masterpiece that viewers will most definitely gaze at in awe! Aurora is set to make appearances in other cities later in the year.
bear pic
Photo Credits: designboom, greenpeace.org
The bear, named Aurora, is truly spectacular, weighing in at three tonnes (the approximate size of a London double-decker,) with a head the size of your average smart car, requiring 15 puppeteers and 30 volunteers to ensure a smooth performance.
Aurora will kick off the Greenpeace event on September 15th, and he will be hard to miss. The Greenpeace polar bear is an awesomely attention-grabbing way to raise awareness for a good cause. Kelly has created an intricately detailed mechanical masterpiece that viewers will most definitely gaze at in awe! Aurora is set to make appearances in other cities later in the year.
bear pic
Photo Credits: designboom, greenpeace.org
Trend Themes
1. Giant Puppet Performances - The creation of massive puppets for performance and advocacy purposes, like the Greenpeace Polar Bear, present opportunities for innovative and attention-grabbing storytelling.
2. Mechanical Masterpieces - The use of intricate and detailed mechanical designs in large puppets, such as the Greenpeace Polar Bear, showcases the potential for disruptive innovation in the field of animatronics.
3. Environmentally-focused Awareness Campaigns - The use of striking visual elements, like the Greenpeace Polar Bear, in advocacy campaigns can inspire new approaches to raising awareness and promoting conservation efforts.
Industry Implications
1. Entertainment - The development of giant puppets for performance opens up opportunities for creative and immersive experiences in the entertainment industry.
2. Design and Manufacturing - The production of intricate and large-scale mechanical puppets, like the Greenpeace Polar Bear, offers potential for innovation and collaboration between designers and manufacturers.
3. Non-profit and Environmental Organizations - The use of eye-catching symbols, such as the Greenpeace Polar Bear, can inspire new approaches to advocacy and fundraising strategies in non-profit and environmental sectors.
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