This Male-Centric Parody of Dove's Real Beauty Campaign is a Hoot
Andrew Sztein — April 19, 2013 — Pop Culture
References: youtube & laughingsquid
The Dove Real Beauty campaign has touched a lot of lives and encourages countless people that they really are more beautiful than they think. Of course, when something gets as popular and widespread as Dove's Real Beauty campaign, parodies are sure to follow. In this case, the parody by New Feelings Time is a hilarious malecentric version of the new Real Beauty campaign ad with a forensic artist.
The original ad featured a forensic artist drawing people based on their own descriptions, proving that we're all our own harshest critic. This version however, reminds men that they're not as beautiful as they think they are. The men all describe themselves as flawless studs, while some horrified girls point out every flaw in the subjects. One even describes one of the men as "something right out of Mordor."
The original ad featured a forensic artist drawing people based on their own descriptions, proving that we're all our own harshest critic. This version however, reminds men that they're not as beautiful as they think they are. The men all describe themselves as flawless studs, while some horrified girls point out every flaw in the subjects. One even describes one of the men as "something right out of Mordor."
Trend Themes
1. Beauty Campaign Parodies - Create more parody versions of popular beauty campaigns, targeting different demographics or poking fun at the industry in general.
2. Humorous Male-centric Advertising - Explore the potential of creating ads that use humor to sell to male audiences, tapping into the rising popularity of gendered joke marketing.
3. Criticism in Advertising - Incorporate constructive criticism into advertising campaigns to add a realistic touch and create a deeper human connection with audiences.
Industry Implications
1. Beauty and Cosmetics - Find novel ways to parody current beauty industry campaigns, tapping into people's frustration with idealized beauty standards and the drive for more inclusive advertising.
2. Advertising and Marketing - Explore new ways to add humor and criticism to advertising campaigns, with a special focus on male-targeted ads which have been shown to be particularly effective.
3. Film and TV Production - Think about new ways to combine comedy and social commentary in advertising campaigns to create memorable ads that make a lasting impact on viewers.
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