The 'A Homeless Polar Bear in London' Breaks Hearts
Vivian Lau — July 8, 2012 — Marketing
References: youtube & fastcocreate
Set in a post-apocolyptic London, the 'A Homeless Polar Bear in London' features the lone animal helplessly wandering the streets.
Featuring 'Everything in its Right Place' from Radiohead as well as smooth narration by Jude Law, celebrity support backs Greenpeace's call to save the Arctic environment. Citing the melting of the glaciers as cause for the mad corporate scramble for available fuels, the emotional video looks to play on heartstrings to save the environment. The plight of the soon-to-be homeless polar bear, as depicted in the commercial, will become reality if further efforts to prevent the cannibalization of the northern ice are not made.
Greenpeace elaborates on their call to action on their website, with Radiohead and Jude Law extending further opinion on the issue as well.
Featuring 'Everything in its Right Place' from Radiohead as well as smooth narration by Jude Law, celebrity support backs Greenpeace's call to save the Arctic environment. Citing the melting of the glaciers as cause for the mad corporate scramble for available fuels, the emotional video looks to play on heartstrings to save the environment. The plight of the soon-to-be homeless polar bear, as depicted in the commercial, will become reality if further efforts to prevent the cannibalization of the northern ice are not made.
Greenpeace elaborates on their call to action on their website, with Radiohead and Jude Law extending further opinion on the issue as well.
Trend Themes
1. Post-apocalyptic London - Exploring the concept of a future London devastated by climate change and its impact on wildlife.
2. Emotional Advertising - Using heartstring-pulling narratives and celebrity support to raise awareness for environmental issues.
3. Corporate Sustainability - Highlighting the role of corporations in the preservation of the Arctic environment and the need for renewable energy sources.
Industry Implications
1. Environmental Conservation - Opportunities for organizations to work towards preventing climate change and protecting endangered species.
2. Advertising and Marketing - Innovative approaches to creating emotional content that resonates with audiences and drives action.
3. Renewable Energy - Exploring alternative energy sources to reduce reliance on fossil fuels and mitigate environmental challenges.
1.7
Score
Popularity
Activity
Freshness
