Salvere by Serap Bymgl Resembles Abstract Artwork
Jamie Danielle Munro — May 14, 2014 — Marketing
References: behance.net & packageinspiration
Salvere is a type of water that recently had an update in terms of look by Serap Bymgl. The new design resembles that of abstract artwork, with certain shapes taking on the appearance of water.
The packaging consists of oval shapes at the bottom of the bottle done in various shades of blue. Above this in a circular box is the same motive, except this time in a green shade. The two combined appears to take inspiration from both land and water, with one looking like rolling hills, and the other of course being from an ocean.
Using nature as a source of inspiration is perfect for water packaging, since most consumers want images of freshness to come to mind when they take a sip of cold water to quench one's thirst.
The packaging consists of oval shapes at the bottom of the bottle done in various shades of blue. Above this in a circular box is the same motive, except this time in a green shade. The two combined appears to take inspiration from both land and water, with one looking like rolling hills, and the other of course being from an ocean.
Using nature as a source of inspiration is perfect for water packaging, since most consumers want images of freshness to come to mind when they take a sip of cold water to quench one's thirst.
Trend Themes
1. Nature-inspired Packaging - Companies can innovate by using nature as a source of inspiration for their packaging, creating an appealing design that evokes freshness and wholesomeness.
2. Abstract Art-inspired Bottles - Abstract art-inspired bottles are becoming an upcoming trend for bottled water brands, providing a unique and eye-catching design that resonates with younger audiences.
3. Minimalist Water Packaging - Minimalist water packaging is a growing trend, offering a sleek and sophisticated design that appeals to consumers looking for a more modern and elegant appearance.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from nature-inspired and minimalist design trends for water packaging, improving brand appeal and keeping up with modern consumer preferences.
2. Art and Design Industry - The art and design industry can help bottled water companies by providing unique and creative design solutions inspired by nature or abstract art.
3. Marketing Industry - Marketing agencies can capitalize on the trend of using creative and eye-catching packaging designs to help companies differentiate themselves from competitors and appeal to younger consumers.
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