Brands are customizing their products to appeal to festival-goers
Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Trend Themes
1. Customized Festival Products - Brands are customizing their products and services to easily integrate into this new summer ritual of festivals.
2. Innovative Packaging for Festivals - Innovative packaging for wine, beer and other beverages is becoming more popular for festival goers.
3. Specialized Festival Merchandise - Music festivals such as Osheaga or Comic Con are creating specialized merchandise such as card holders, keyrings, makeup kits and wallets for those looking to travel in style to these events.
Industry Implications
1. Event Management - Event management companies can develop customized products and services for music festivals and other large scale events.
2. Beverage Packaging - Beverage packaging companies can innovate and create products that make carrying beverages easier for festival-goers.
3. Fashion and Clothing - Fashion and clothing companies can create specialized merchandise for festival-goers to wear at music festivals such as Osheaga or Comic Con.
