Moonbar's Natural Energy Bar Ingredients Are All of the Earth
Laura McQuarrie — May 6, 2014 — Lifestyle
References: moonbar.info & thedieline
Moonbar prides itself on being able to offer something new and out of this world, but its natural energy bar ingredients are definitely of the earth. Even though the shiny foil packaging by One Design might make you feel like an astronaut, it's nice to know that you can get a boost of energy without the use of artificial flavors.
Flavors like 'Ground Control Cranberry,' 'Planet Earth is Blueberry' and 'Pistachio + Date Oddity' serve as references to David Bowie lyrics. With its plain and simple approach, the bars are made up of nuts, seeds, dried fruit and honey. Naturally, the bars are high in protein and fibre, as well as gluten free. Considering all the wonders planet Earth has to offer, Moonbar's treats let you keep your feet firmly planted on the ground and still get a blast of energy.
Flavors like 'Ground Control Cranberry,' 'Planet Earth is Blueberry' and 'Pistachio + Date Oddity' serve as references to David Bowie lyrics. With its plain and simple approach, the bars are made up of nuts, seeds, dried fruit and honey. Naturally, the bars are high in protein and fibre, as well as gluten free. Considering all the wonders planet Earth has to offer, Moonbar's treats let you keep your feet firmly planted on the ground and still get a blast of energy.
Trend Themes
1. Plain and Simple Ingredients - Disruptive innovation opportunity: Develop product lines with minimal, natural ingredients to cater to consumers seeking clean label options.
2. Flavor References - Disruptive innovation opportunity: Create products that incorporate pop culture references to appeal to consumers looking for unique and nostalgic experiences.
3. Nutritional Benefits - Disruptive innovation opportunity: Design products that are high in protein and fiber, while also being gluten-free, to meet the growing demand for healthy and dietary-restricted options.
Industry Implications
1. Health Food and Snacks - Disruptive innovation opportunity: Introduce new snack products with natural, nutritious ingredients to attract health-conscious consumers.
2. Culinary and Food Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the overall product experience, such as shiny foil packaging simulating astronaut-like feel.
3. Functional Foods and Supplements - Disruptive innovation opportunity: Create functional food products that provide energy and other health benefits, catering to consumers seeking convenient and nourishing options.
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