The Giorgia Zanellato 'Space Food' Series is Out of This World
Romina S. Cortellucci — July 17, 2012 — Art & Design
References: giorgiazanellato.altervista.org & english.mashkulture.net
In the Giorgia Zanellato 'Space Food' series, the expectations for astronaut meals is changes from vacuum-packed dishes and Tang to aluminium wrapped delights. The photographic project was created by Venice-based, Italian artist Giorgia Zanellato, who actually specializes in product design. Yet, this series makes it appear that these well-formed foods wrapped in aluminum foil are ready to be consumed in low gravity environments high above the earth.
Zanellato plays with the stereotype that the food that astronauts consume should be in the shape of some strange tube or pill by instead wrapping a hamburger and even a doughnut with sprinkles in foil. The foods are securely packaged with the addition of an American flag and NASA label as Zanellato ends up making a cultural statement crafting a truly Americana meal for the space cowboy.
Zanellato plays with the stereotype that the food that astronauts consume should be in the shape of some strange tube or pill by instead wrapping a hamburger and even a doughnut with sprinkles in foil. The foods are securely packaged with the addition of an American flag and NASA label as Zanellato ends up making a cultural statement crafting a truly Americana meal for the space cowboy.
Trend Themes
1. Alternative Space Meals - Disruptive innovation opportunity: Develop and market alternative meals designed specifically for consumption in space environments.
2. Astronaut Food Packaging - Disruptive innovation opportunity: Create new packaging solutions that ensure the safety and quality of food during space travel.
3. Cultural Representation in Space Food - Disruptive innovation opportunity: Explore ways to incorporate cultural diversity into space food offerings to cater to a wide range of astronauts' preferences.
Industry Implications
1. Space Tourism - Disruptive innovation opportunity: Cater to the growing demand for unique space travel experiences by reimagining the concept of in-flight meals for tourists.
2. Food Packaging - Disruptive innovation opportunity: Develop advanced packaging technologies that can extend the shelf life and maintain the taste and texture of food in extreme environments like space.
3. Food and Beverage - Disruptive innovation opportunity: Collaborate with space agencies to design and produce nutritious, appealing, and culturally diverse meals for astronauts on long-duration space missions.
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