Kirin Natural Mineral Water Packaging Refreshes for an Assorted Identity
Amelia Roblin — October 2, 2013 — Marketing
References: sagainc.co.jp & packagingoftheworld
It's really interesting to see Kirin Natural Mineral Water packaging, for it appears to go against a guideline to which the majority of branding strategies strive to conform. What you see in this lineup of water bottles is exactly the same product throughout, yet each one has been marked with a different label, avoiding consistency in the brand's identity.
SAGA Inc. had a different priority in mind when they came up with this varying image. With six different graphic patterns, the product begins to appeal to different aesthetic tastes, offering itself as a sort of accessory with its textile-like designs. This is ideal for both consumers who don't and do care about what the item looks like as they carry it. Kirin Natural Mineral Water packaging still maintains its logo printed on each sticker.
SAGA Inc. had a different priority in mind when they came up with this varying image. With six different graphic patterns, the product begins to appeal to different aesthetic tastes, offering itself as a sort of accessory with its textile-like designs. This is ideal for both consumers who don't and do care about what the item looks like as they carry it. Kirin Natural Mineral Water packaging still maintains its logo printed on each sticker.
Trend Themes
1. Personalized Packaging - The Kirin Natural Mineral Water packaging showcases the trend of personalized packaging by offering variations in design to appeal to different aesthetic tastes.
2. Accessory-like Products - The product's textile-like designs transform the Kirin Natural Mineral Water packaging into an accessory-like product that appeals to consumers.
3. Brand Identity Experimentation - By deviating from the norm of consistent branding, the Kirin Natural Mineral Water packaging explores the trend of brand identity experimentation.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can adopt personalized packaging strategies like Kirin Natural Mineral Water to add value and appeal to consumers.
2. Fashion and Accessories - The fashion and accessories industry can seize the opportunity to collaborate with beverage brands and create accessory-like products through innovative packaging designs.
3. Marketing and Branding - Marketing and branding professionals can explore the trend of brand identity experimentation seen in Kirin Natural Mineral Water packaging to create unique and memorable brand experiences for their clients.
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