Mogwai and The Creative Whisky Company Have Created a New Whisky
Lacey-Jane Walsh — January 22, 2014 — Pop Culture
References: creativewhisky & huhmagazine
Band Mogwai has teamed up with the Creative Whisky Company to create a special cask of whisky in honor of their eighth album, Rave Tapes. This limited time only whisky bottle is called ‘RockAct81w’, and less than 325 bottles will be created, making these album-inspired bottles rare. These bottles are each priced at just above 50 dollars, which means that they're at least semi-affordable for fans of the band.
It’s not everyday that a band lists limited edition alcohol among its available band merchandise. This whisky brand was created in celebration of the bands newest release, and their success thus far. Fans must be curious as to what the band will create upon the completion of their tenth album.
In addition to creating this special whisky, Mogwai will also be signing bottles at some of their upcoming shows.
It’s not everyday that a band lists limited edition alcohol among its available band merchandise. This whisky brand was created in celebration of the bands newest release, and their success thus far. Fans must be curious as to what the band will create upon the completion of their tenth album.
In addition to creating this special whisky, Mogwai will also be signing bottles at some of their upcoming shows.
Trend Themes
1. Limited Edition Alcohol - The trend of creating limited edition alcohol is on the rise and can be a great way for bands and other businesses to celebrate special occasions and events.
2. Cross-industry Collaborations - The trend of cross-industry collaborations, such as bands and whisky companies partnering, is a disruptive innovation opportunity for businesses to tap into new markets and audiences.
3. Fan-centric Products - The trend of creating fan-centric products, such as album-inspired whiskies, is a way for companies to engage with their most loyal customers and build brand loyalty.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from partnering with bands and other companies to create limited edition products that appeal to specific audiences and help promote events and releases.
2. Music Industry - The music industry can explore cross-industry collaborations with alcohol companies to create unique merchandise and increase revenue streams.
3. Marketing Industry - The marketing industry can help businesses tap into fan-centric products and collaborate with different industries to create unique marketing campaigns and strategies.
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