This Sports Drink is Made with Water From the Moon
Michael Plishka — May 23, 2014 — Marketing
References: pocarisweat.ph & ibtimes
Picture this: you’re sitting on your moon porch after a hard day collecting rocks, the Earth is setting and you’re sipping on a cool glass of Pocari Sweat Sports Drink. That could be the reality for some future astronaut.
Otsuka is planning on sending a container of Pocari Sweat powder to the moon where, one day, an astronaut can open the container and mix it with water from the moon. How much will it cost to set the future table for this culinary experience? A cool $500,000.
All photos courtesy of http://www.ibtimes.co.uk/otsuka-plans-make-pocari-sweat-moon-1448987
Implications - Sending this drink to the moon is more than just a publicity stunt. It is also an experiment. Since the powder has to survive on the moon until astronauts arrive, it will need to be manufactured and packaged in a way that will protect it from the harsh lunar environment.
Otsuka is planning on sending a container of Pocari Sweat powder to the moon where, one day, an astronaut can open the container and mix it with water from the moon. How much will it cost to set the future table for this culinary experience? A cool $500,000.
All photos courtesy of http://www.ibtimes.co.uk/otsuka-plans-make-pocari-sweat-moon-1448987
Implications - Sending this drink to the moon is more than just a publicity stunt. It is also an experiment. Since the powder has to survive on the moon until astronauts arrive, it will need to be manufactured and packaged in a way that will protect it from the harsh lunar environment.
Trend Themes
1. Moon-fueled Beverages - The idea of using water from the moon as a key ingredient in beverages opens up opportunities for new moon-themed drinks and experimentation with lunar water's unique properties.
2. Lunar Package Design - Creating packaging that can preserve products in harsh lunar conditions presents an opportunity for innovation in sustainable, durable packaging.
3. Space Tourism Products - As the potential for space tourism grows, there is an opportunity for companies to develop products that cater to the unique needs and preferences of space travelers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore using rare and unique ingredients, like moon water, in their products for a niche or luxury market.
2. Packaging - Companies within the packaging industry can research and develop packaging that can withstand harsh conditions like those on the moon.
3. Tourism - With space tourism on the horizon, the tourism industry can explore opportunities to create products and experiences that cater to space travelers.
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