Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Intricate Ice Cube Art

Clean the Sky - Positive Eco Trends & Breakthroughs

TBWA\Hakuhodo Created the Ultimate Whisky Rocks that Look Like Figurines

— April 17, 2014 — Lifestyle
Spirit company Suntory has teamed up with the popular Japanese ad agency TBWA\Hakuhodo to create something that far exceeds the usual whisky rocks. These ice cubes are intricately shaped like figurines and statues. You wouldn't want to take a sip of your drink because they look more like works of art.

The ice cubes were made using a 3D mill. The mill drilled them into icy miniatures of iconic statues like Michelangelo’s David and NYC's Statue of Liberty. Other sculptures mimicked everything from Japanese architecture to spaceships and spacemen.

The designs were made available at a secret bar in Tokyo in effort to showcase the brand's alcohol. It prides itself on having one-of-a-kind liquors, so it wanted the ice cube sculptures to embody the same concept and link back to its branding.
Trend Themes
1. Artistic Ice Cubes - Creating intricately shaped ice cubes that look like works of art and enhance beverage aesthetics.
2. 3D Milling - Innovative technology that allows for precision ice cube carving to transform the beverage industry.
3. Branded Ice Sculptures - Customized ice sculptures that showcase a brand's values and enhance customer experience.
Industry Implications
1. Beverage - Innovatively shaping and carving ice cubes to enhance the aesthetics and drinking experience for customers.
2. Event Planning - Creating customized ice sculptures for events to wow guests and showcase branding.
3. Advertising and Marketing - Using unique ice sculptures as a tool for showcasing brand values and enhancing customer engagement.
2.6
Score
Popularity
Activity
Freshness