Consumers can use creative forms of payment for limited engagements
Trend - Brands are launching activations that require consumers to exchange non-traditional forms of payment for products. Such promotions necessitate participation on behalf of the consumer to gain access to the brand and strengthen loyalty.
Insight - When engaging with a product or service, consumers prioritize experience in various ways—whether it's related to point-of-purchase or novelty of the product. Those who take advantage of interactive activations often find the experience entertaining and memorable. As a result, many consider the added value of immersion when evaluating a product, and it has the potential to spark a sense of loyalty.
Insight - When engaging with a product or service, consumers prioritize experience in various ways—whether it's related to point-of-purchase or novelty of the product. Those who take advantage of interactive activations often find the experience entertaining and memorable. As a result, many consider the added value of immersion when evaluating a product, and it has the potential to spark a sense of loyalty.
Workshop Question - If your brand was to run a pop-up that required alternative currency, what currency would your brand require?
Trend Themes
1. Creative Payment Forms - Brands are launching activations that require consumers to exchange non-traditional forms of payment for products.
2. Incentivized Exercise - Activations and campaigns incentivize exercising by accepting steps and miles as currency for products or services.
3. Social Media Powered Vending Machines - Social media-powered vending machines that accept Instagram posts as currency incentivize consumers to engage with brands on social media.
Industry Implications
1. Food and Beverage - The food and beverage industry can create interactive activations that offer consumers alternative forms of payment for their products.
2. Fitness and Wellness - Campaigns that incentivize exercise and healthy lifestyles can be implemented by the fitness and wellness industry.
3. Marketing and Advertising - The marketing and advertising industry could benefit from creating experiential campaigns and unique ways to engage with consumers on social media.
