The Reese’s Outrageous Bar will be Available Starting in May 2018
Michael Hemsworth — October 31, 2017 — Lifestyle
References: chewboom
The Reese’s Outrageous Bar is the latest candy bar creation from the brand that contains a number of ingredients that are sure to satisfy consumers looking for a sweet treat that's unlike what's presently available.
The chocolate candy bar consists of a rich peanut butter center that has been covered in Reese's Pieces candies and caramel before being covered in smooth milk chocolate. This makes it a tasty hybrid variation on the brand's other treats.
While the Reese’s Outrageous Bar won't be available on the market until May 2018, the brand offered an exclusive preview for fans in Royal Oak, Michigan where 30,000 samples were given out on Sunday, October 29. The chocolate candy comes as a result of consumer demand for classic products being given something of an unexpected makeover.
The chocolate candy bar consists of a rich peanut butter center that has been covered in Reese's Pieces candies and caramel before being covered in smooth milk chocolate. This makes it a tasty hybrid variation on the brand's other treats.
While the Reese’s Outrageous Bar won't be available on the market until May 2018, the brand offered an exclusive preview for fans in Royal Oak, Michigan where 30,000 samples were given out on Sunday, October 29. The chocolate candy comes as a result of consumer demand for classic products being given something of an unexpected makeover.
Trend Themes
1. Hybrid Candy Treats - The Reese's Outrageous Bar is a prime example of a hybrid candy treat, combining different ingredients to create a unique and exciting flavor experience.
2. Consumer Demand for Unexpected Makeovers - The success of the Reese's Outrageous Bar demonstrates a growing consumer interest in classic products being reinvented and given unexpected twists.
3. Peanut Butter and Chocolate Combinations - The Reese's Outrageous Bar taps into the timeless appeal of peanut butter and chocolate, highlighting the potential for new innovations in this flavor combination.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to explore more hybrid candy treats, capitalizing on consumer interest in unique flavor combinations.
2. Food and Beverage - In the food and beverage industry, there is a potential for other classic products to be reinvented and given unexpected makeovers, appealing to consumers seeking novel and exciting options.
3. Snack Foods - The success of the Reese's Outrageous Bar suggests that the snack food industry should take note of the enduring popularity of peanut butter and chocolate combinations, and explore new ways to incorporate this flavor duo into their products.
3
Score
Popularity
Activity
Freshness
