Marla Aaron's In-Store Machine Offers a New Way to Buy Fine Jewelry
Laura McQuarrie — February 6, 2019 — Business
References: marlaaaron & luxurylaunches
MZ Wallace prides itself on creating essential accessories for modern life and its flagship NYC store now offers a convenient new way for consumers to buy fine jewelry by a vending machine. For Valentine's Day, a unique in-store installation has been set up to help shoppers purchase Marla Aaron’s fine jewelry curated by the designer and MZ Wallace co-founder Lucy Wallace Eustice.
The vending machine is stocked with styles from Marla Aaron that range from $125 to just under $1,500, and to create more of an experience around the unique installation, the brand shares a short film on the screen of the jewelry-dispensing machine. Each of the luxury gifts is released in a preciously gift-wrapped box, complete with a bow.
The vending machine is stocked with styles from Marla Aaron that range from $125 to just under $1,500, and to create more of an experience around the unique installation, the brand shares a short film on the screen of the jewelry-dispensing machine. Each of the luxury gifts is released in a preciously gift-wrapped box, complete with a bow.
Trend Themes
1. Automated Retail - The use of vending machines for selling luxury goods creates opportunities for automated retail solutions and personalized shopping experiences.
2. Curated Collections - Curating fine jewelry collections in vending machines allows for targeted and niche marketing, appealing to specific consumer preferences.
3. Experiential Shopping - Integrating short films and luxury gift-wrapped boxes into the vending machine experience enhances the overall shopping experience and creates a sense of novelty.
Industry Implications
1. Luxury Retail - The luxury retail industry can explore the potential of jewelry vending machines to provide convenient and accessible shopping experiences for their high-end clientele.
2. Fashion Accessories - The fashion accessories industry can tap into the curated collections trend to create vending machine installations for selling niche jewelry and accessories.
3. Retail Technology - The retail technology industry can develop innovative automated retail solutions that combine personalized shopping experiences with cutting-edge vending machine technology.
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