Laundry products get a more sustainable makeover
Trend - Brands are debuting laundry goods that are specifically positioned to be less damaging to the environment than traditional options. These products offer sustainable alternatives to the more traditional items currently dominating the market.
Insight - As climate science continues to reveal the damaging impacts of industries and consumption habits, consumers are increasingly concerned about how their own behavior impacts the environment. Since not all can afford drastic lifestyle overhauls, many consumers are choosing to tweak smaller aspects of their lives to mitigate their personal impact.
Insight - As climate science continues to reveal the damaging impacts of industries and consumption habits, consumers are increasingly concerned about how their own behavior impacts the environment. Since not all can afford drastic lifestyle overhauls, many consumers are choosing to tweak smaller aspects of their lives to mitigate their personal impact.
Workshop Question - What's an aspect of your product, brand or service that consumers feel guilty about? How could your brand alleviate that guilt?
Trend Themes
1. Sustainable Laundry - Consumers are seeking laundry products that are less damaging to the environment.
2. Eco-friendly Laundry Innovations - Brands are launching eco-friendly laundry products for consumers.
3. Microfiber Pollution Reduction - Consumers are looking for ways to reduce microfiber pollution created by clothing.
Industry Implications
1. Sustainable Fashion - The fashion industry can capitalize on sustainable laundry trend by offering eco-friendly clothing.
2. Home Appliances - Home appliance companies can innovate by creating new lines of energy-efficient, eco-friendly laundry machines.
3. Cleaning Products - Cleaning product companies can disrupt the traditional laundry detergent market by creating eco-friendly alternatives.
