These Corona Six-Pack Rings Are Alternatives to Plastic
Michael Hemsworth — December 1, 2018 — Eco
The plastic rings that keep beer cans together are notorious for being harmful to the environment, so these Corona six-pack rings have been created to offer an eco-friendly alternative.
Crafted in partnership with Parley for the Oceans, the rings are made from plant-based fibers that are completely biodegradable and sourced from waste and other compostable materials. The rings are intended to simply break down after disposal to prevent them from lingering around and releasing micro-plastics into the environment which can happen with traditional beer packaging rings.
Speaking on the new packaging initiative, Corona Better World Director, Evan Ellman, explained, "The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating. We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six-pack rings that can become a new standard to avoid plastic for good."
Crafted in partnership with Parley for the Oceans, the rings are made from plant-based fibers that are completely biodegradable and sourced from waste and other compostable materials. The rings are intended to simply break down after disposal to prevent them from lingering around and releasing micro-plastics into the environment which can happen with traditional beer packaging rings.
Speaking on the new packaging initiative, Corona Better World Director, Evan Ellman, explained, "The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating. We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six-pack rings that can become a new standard to avoid plastic for good."
Trend Themes
1. Eco-friendly Packaging - Opportunity to develop biodegradable packaging solutions for various consumer goods to reduce plastic waste and environmental impact.
2. Sustainable Partnerships - Creating collaborations between brands and environmental organizations to develop innovative solutions for a more sustainable future.
3. Plastic-free Alternatives - Growing demand for alternatives to traditional plastic products, such as biodegradable six-pack rings, presents opportunities to disrupt the packaging industry.
Industry Implications
1. Beverage Manufacturing - Implementing sustainable packaging solutions offers a chance for beverage companies to show environmental responsibility and cater to eco-conscious consumers.
2. Consumer Goods - The consumer goods industry can explore eco-friendly packaging options not only for beverages but also for various other products to meet consumer demands for sustainability.
3. Environmental Organizations - Collaborating with brands to develop and promote sustainable packaging innovations presents opportunities for environmental organizations to make a positive impact in reducing plastic pollution.
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