The YOCGEM Activity Tracker is Disguised as an Elegant Bracelet
Michael Hemsworth — August 30, 2018 — Fashion
The YOCGEM Activity Tracker is an advanced piece of technology disguised as an elegant piece of jewelry that will enable women users to keep an eye on their overall health at all times.
Boasting a far more feminine design than traditional fitness trackers, the device is made from 925 sterling silver along with a series of cubic zircons and Swarovski crystals. The device will work to effectively track your steps taken, distance traveled, calories burned and even the quality of your sleep when worn overnight. The integrated button can also be used as a remote shutter button for snapping selfies or group shots.
The YOCGEM Activity Tracker acknowledges the need for more feminine wearables as brands seek to target this demographic with niche products.
Boasting a far more feminine design than traditional fitness trackers, the device is made from 925 sterling silver along with a series of cubic zircons and Swarovski crystals. The device will work to effectively track your steps taken, distance traveled, calories burned and even the quality of your sleep when worn overnight. The integrated button can also be used as a remote shutter button for snapping selfies or group shots.
The YOCGEM Activity Tracker acknowledges the need for more feminine wearables as brands seek to target this demographic with niche products.
Trend Themes
1. Feminine Wearable Technology - Disruptive innovation opportunity: Develop more wearable tech products that cater specifically to the female market.
2. Health Monitoring Jewelry - Disruptive innovation opportunity: Combine fashion and technology to create elegant jewelry pieces that also track users' health.
3. Integrating Technology in Accessories - Disruptive innovation opportunity: Explore opportunities to embed technology in everyday accessories, making them multifunctional.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge fashion and technology to create stylish wearables.
2. Health and Wellness - Disruptive innovation opportunity: Develop innovative health-tracking devices that align with consumer fashion preferences.
3. Consumer Electronics - Disruptive innovation opportunity: Incorporate technology into everyday accessories to enhance their functionality and desirability.
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