Personal care brands create products that remove particle buildup
Trend - Brands in the haircare space are creating products that claim to target the effects of pollution on hair and to promote its general health. This is reflected in how products are labeled and formulas are developed to meet consumer needs.
Insight - Contemporary consumers, especially those in the urban environment, are concerned about the impact of pollution on their appearance and overall health. As the consequences of climate change mount up over time, many seek out ways of protecting themselves in their day-to-day, and try to gain some control over how the environment affects their health.
Insight - Contemporary consumers, especially those in the urban environment, are concerned about the impact of pollution on their appearance and overall health. As the consequences of climate change mount up over time, many seek out ways of protecting themselves in their day-to-day, and try to gain some control over how the environment affects their health.
Workshop Question - Consider how your brand can better tackle environmentally-conscious initiatives.
Trend Themes
1. Anti-pollution Haircare - Haircare companies are creating products to combat the effects of pollution on hair, making them ideal for consumers in urban environments.
2. Damage-specific Hair Treatment Lines - Haircare treatment companies are offering specialized solutions for damage caused by environmental and chemical factors which makes them ideal for targeting specific hair issues.
3. Deeply Detoxifying Shampoos - Haircare companies are providing deep cleansing products that remove impurities and pollutants, which is ideal for consumers in areas with pollution and hard water.
Industry Implications
1. Haircare Industry - Haircare companies have an opportunity to develop innovative products that can cater to specific hair care needs caused by different environmental factors.
2. Personal Care Industry - Personal care brands have an opportunity to address new health concerns of consumers, such as pollution's impact on hair.
3. Eco-friendly Industry - Eco-friendly companies have an opportunity to create haircare products that are effective, eco-friendly, and sustainable, which makes them ideal for environmentally conscious consumers.
