Reese's Outrageous Doughnut is Now Available
Ellen Smith — August 6, 2018 — Lifestyle
References: krispykreme & chewboom
Those with a sweet tooth won't want to miss the latest offering from Krispy Kreme being dubbed the Reese’s Outrageous Doughnut. Living up to its name, this indulgent treat is sure to offer a one-of-a-kind sugar rush.
The base of this tasty treat takes on Krispy Kreme's classic silhouette, but is dipped in Hershey's chocolate fudge icing. The dessert is then topped with Reese's Pieces and finished with a drizzle of Reese's peanut butter and salted caramel sauce. Both sweet, salty, soft and crunchy, this complex treat is sure to satisfy any craving while keeping one full until the next meal. The doughnut was inspired by the Reese's Outrageous Bar, which features many of the same ingredients.
The base of this tasty treat takes on Krispy Kreme's classic silhouette, but is dipped in Hershey's chocolate fudge icing. The dessert is then topped with Reese's Pieces and finished with a drizzle of Reese's peanut butter and salted caramel sauce. Both sweet, salty, soft and crunchy, this complex treat is sure to satisfy any craving while keeping one full until the next meal. The doughnut was inspired by the Reese's Outrageous Bar, which features many of the same ingredients.
Trend Themes
1. Indulgent Doughnut Trends - Indulgent and creative doughnut flavors are becoming increasingly popular, presenting opportunities for bakeries and cafes to expand their menus and attract new customers.
2. Innovative Dessert Trends - Innovative dessert creations like Krispy Kreme's Reese's Outrageous Doughnut are gaining popularity, creating opportunities for dessert-focused eateries and brands to develop their own unique, one-of-a-kind sweet treats.
3. Chocolate and Peanut Butter Trends - The timeless chocolate and peanut butter flavor combination is being reimagined in new and exciting ways, inspiring CPG companies and bakeries to come up with their own innovative twists on this classic pairing.
Industry Implications
1. Bakery Industry - Bakeries can capitalize on the trend of indulgent and creative doughnut flavors by offering unique, over-the-top creations like Krispy Kreme's Reese's Outrageous Doughnut.
2. Dessert Industry - Dessert-focused eateries and brands can stand out in the market by developing their own unique, one-of-a-kind sweet treats that tap into the growing trend of innovative dessert creations.
3. CPG Industry - CPG companies can take advantage of the timeless popularity of chocolate and peanut butter by developing and launching new products that offer innovative twists on this classic flavor pairing.
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