Brands place a holistic approach to improve consumer’s mental health
Trend - Millennials have often been viewed as “Generation Stress,” as a result brands have taken noticed and have begun to offer more targeted, natural products and services to mitigate - and educate - these occurrences.
Insight - Millennials face an uncertain future, with unstable economies, social and political issues, and political concerns forming many of their views and perceptions. These sources of anxiety are part of the reason why "wellness" culture is so popular with this generation, as they look for ways to self-soothe and find lighthearted escapes from the forces that are shaping their lives.
Insight - Millennials face an uncertain future, with unstable economies, social and political issues, and political concerns forming many of their views and perceptions. These sources of anxiety are part of the reason why "wellness" culture is so popular with this generation, as they look for ways to self-soothe and find lighthearted escapes from the forces that are shaping their lives.
Workshop Question - How can you help consumers have more mental clarity and decrease their daily stress encounters?
Trend Themes
1. Wellness Culture - Brands have taken notice of Millennials looking for ways to self-soothe and de-stress, leading to an uptick in targeted natural products and services.
2. Interactive Retail - Retailers like Lunya and The Sill provide experiential marketing, hosting wellness and lifestyle events to promote brand identity.
3. Modern Meditation - With mindfulness a driving force, the Quiet Company and Sri Sri Ravi Shankar are just two businesses offering modern meditation classes, workshops, and drop-in sessions.
Industry Implications
1. Wellness Industry - Wellness-related products and services are in high demand as Millennials continue to seek ways to mitigate stress and anxiety.
2. Retail Industry - Innovative and interactive retail offerings are on the rise as more and more consumers seek experiential shopping opportunities.
3. Meditation Industry - The modern meditation industry is a growing market as mindfulness and relaxation become increasingly important for consumers and businesses alike.
