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Peanut Butter Cup Variety Packs

Clean the Sky - Positive Eco Trends & Breakthroughs

The Reese's Variety Pack Contains Six Different Treats in One Box

— September 9, 2018 — Lifestyle
Get ready because your Halloween prayers have been answered in the form of the new Reese's Variety Pack. With six different peanut butter treats in one box, you'll be able to satisfy each and every craving.

In an effort to simplify Halloween candy buying, Reese's has debuted a new variety pack that contains all of the brand's most beloved treats. Inside the Reese's Chocolate Peanut Butter Candy Variety Pack, you'll find five full-sizes Reese's Sticks Bars, five Reese's Pieces Candies, five Reese's White Peanut Butter Cups, five Reese's Big Cup Peanut Butter Cups, five Reese's Peanut Butter Cups, and five Reese's Pieces Peanut Butter Cups.

With 30 chocolate peanut butter treats to go around, the Reese's Variety Pack is made for sharing.


Image Credit: Reese's.
Trend Themes
1. Variety Pack Convenience - The demand for convenience and variety in snack food is growing. Food companies could benefit by offering variety packs that include a range of flavors or treats in one convenient package.
2. Personalization - Consumers seek personalized experiences in all aspects of their lives, including snack food. Food companies could offer customizable variety packs that let consumers pick and choose their preferred treats.
3. Indulgent Snacking - The trend toward indulgent snacking continues to grow. Food companies could capitalize on this trend by offering variety packs of decadent treats like chocolate and peanut butter cups.
Industry Implications
1. Confectionery Industry - The confectionery industry can continue to innovate around variety packs to offer consumers a greater range of options and convenience.
2. Snack Industry - The snack industry, already known for its variety packs, could expand its offerings to include a wider range of flavors and treat types to cater to consumers' diverse snacking preferences.
3. Retail Industry - Retailers can offer a wider range of variety packs to appeal to consumers' demand for convenience and snacking variety, potentially driving sales and customer loyalty.
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