'I < 3 Reese’s Day' Celebrates the Release of Reese's Outrageous Bars
Michael Hemsworth — May 14, 2018 — Lifestyle
References: globenewswire & hersheys
The new Reese's Outrageous Bars have been launched to the delight of chocolate fans across the country and have been paired with the announcement of 'I < 3 Reese’s Day.' Set to take place Friday, May 18 through June 1, the contest encourages fans to share their own outrageous fandom around Reese's products for a chance to win some of their favorite treats and a cash prize.
The 'I < 3 Reese’s Day' contest comes as a response to the loyal following that the brand has with many chocolate-loving consumers and to help spread the news of the new Reese's Outrageous Bars being available. To participate, fans simply need to post their own original outrageous photos or videos on Instagram or Twitter using the hashtags #ReesesOutrageous #Contest.
The 'I < 3 Reese’s Day' contest comes as a response to the loyal following that the brand has with many chocolate-loving consumers and to help spread the news of the new Reese's Outrageous Bars being available. To participate, fans simply need to post their own original outrageous photos or videos on Instagram or Twitter using the hashtags #ReesesOutrageous #Contest.
Trend Themes
1. Social Media Campaigns - There is an opportunity for brands to launch creative social media campaigns that involve user-generated content to engage with customers and increase brand awareness.
2. Product Launch Contests - Creating a contest around a new product launch can generate buzz and excitement around the brand and the new item.
3. Brand Loyalty Promotions - By acknowledging and celebrating dedicated brand followers, companies can foster a sense of community and increase customer loyalty.
Industry Implications
1. Confectionery - The candy industry can benefit from creating fun and engaging marketing campaigns to promote new products, increase brand recognition, and drive sales.
2. Food and Beverage - Food and beverage companies can use social media to promote their products and create interactive contests with the goal of increasing brand engagement and loyalty.
3. Marketing and Advertising - There is an opportunity for marketing and advertising agencies to create and execute creative, engaging, and effective social media campaigns for clients in the confectionery and food and beverage industries.
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