Interactive projection technology enters consumers' homes
Trend - Interactive projection technology, most common in retail spaces or in schools, is becoming increasingly popular within the home. Whether used for play, educational or functional purposes, these products boast tech-forward features to the developing concept of the smart home.
Insight - Modern consumers are interested in tapping technology for the immersive and convenience-forward features it delivers, whether it is for entertainment purposes or to enhance a daily task. The potential for productivity optimization strongly entices those who are part of digitally native demographics and as a result, many look for opportunities to take advantage of innovative tech to streamline activities in the home and outside of it.
Insight - Modern consumers are interested in tapping technology for the immersive and convenience-forward features it delivers, whether it is for entertainment purposes or to enhance a daily task. The potential for productivity optimization strongly entices those who are part of digitally native demographics and as a result, many look for opportunities to take advantage of innovative tech to streamline activities in the home and outside of it.
Workshop Question - How could your brand adapt its product/service to better suit its customers' needs at home?
Trend Themes
1. Interactive Projection Technology - Interactive projection technology is becoming increasingly popular in the home, driven by consumers' interest in tapping technology for immersive and convenience-forward features.
2. Notification Projectors - Projectors as an alternative to screens are gaining ground as consumers look for ways to stay connected without fully unplugging.
3. Interactive DIY Kits - DIY kits that allow for the creation of interactive walls are becoming popular in a variety of environments, from personal to professional.
Industry Implications
1. Home Automation - Interactive projection technology represents an opportunity for innovation in the fast-growing field of home automation.
2. Digital Signage - Notification and illumination projectors are disruptive innovations in digital signage, offering new ways of delivering content and information.
3. Event Technology - Interactive DIY kits offer event professionals a new tool for engaging audiences, whether at conferences, exhibitions or retail spaces.
4 Featured, 35 Examples:
153,425 Total Clicks
Date Range:
Jan 19 — Jun 19
Trending:
Warm
Consumer Insight Topics:
