New Balance's MS997 Sneaker is Minimal and Chunky
References: newbalance & highsnobiety
Sportswear label New Balance introduces the MS997 sneaker in two colorway options as a part of the signature 997 series. The brand is partaking in a project that revives some of its archival footwear designs and the new iteration boasts contemporary elements through its tonal infusion.
The sneakers have a black colorway option and a light gray option -- both versions are decorated with color-blocking accents of purple, pink, blue, yellow, white, and green. The colorful components accents the heel area of the shoe. Notably, the uppers boast a soft textile look as it uses a suede fabric for its construction. The chunky colorful soles are incorporated to contrast against the monochromatic suede uppers, rounding out a sleek design.
The sneakers have a black colorway option and a light gray option -- both versions are decorated with color-blocking accents of purple, pink, blue, yellow, white, and green. The colorful components accents the heel area of the shoe. Notably, the uppers boast a soft textile look as it uses a suede fabric for its construction. The chunky colorful soles are incorporated to contrast against the monochromatic suede uppers, rounding out a sleek design.
Trend Themes
1. Color-blocked Fashion - The trend of incorporating bright color-blocking designs in fashion accessories like shoes or bags can be taken to the next level by utilizing new materials or incorporating other creative design elements to disrupt the industry.
2. Archival Revival - Brands can take advantage of revitalizing their past designs by incorporating new materials and modern elements, potentially leading to the creation of new sub-trends and disrupting the industry.
3. Minimalistic Chunk - Utilizing minimalistic designs with chunky elements like soles or heels can provide opportunities for brands to create innovative, eye-catching designs that appeal to consumers looking for something both comfortable and stylish.
Industry Implications
1. Fashion - New designs and trends in color-blocking, archival revival, and minimalistic chunk can provide opportunities for fashion brands to disrupt the industry by appealing to a wide variety of consumers and setting themselves apart from competitors.
2. Athletic Footwear - Incorporating new color-blocking techniques and utilizing minimalistic designs with chunky soles can push athletic footwear brands to new heights in terms of innovation, potentially leading to the creation of new sub-trends.
3. Textile Manufacturing - New materials and techniques utilized in designing and constructing color-blocked fashion items like the MS997 sneaker can lead to further disruption in the textile manufacturing industry by creating unique, eye-catching products that appeal to consumers and set brands apart from competitors.
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