Corona's 'Wooohooo' Creates Celebratory Email Replies
Laura McQuarrie — May 8, 2018 — Marketing
For the first Monday of May, which is observed as a bank holiday in the United Kingdom, Corona devised the 'Wooohooo' out-of-office generator to help employees create celebratory, unapologetic responses they could use for a day off work spent in the sun.
With the tool, users are able to enter their out-of-office dates and in return, receive a fun animated GIF to use in place of a conventional email reply. The campaign from Corona was inspired by the fact that research shows that many adults feel guilty about taking time off work and do not even take advantage of their annual holiday allowance.
As part of the campaign, Corona also offered users images and video clips that could be shared to social media, including content for Snapchat and Instagram Stories.
With the tool, users are able to enter their out-of-office dates and in return, receive a fun animated GIF to use in place of a conventional email reply. The campaign from Corona was inspired by the fact that research shows that many adults feel guilty about taking time off work and do not even take advantage of their annual holiday allowance.
As part of the campaign, Corona also offered users images and video clips that could be shared to social media, including content for Snapchat and Instagram Stories.
Trend Themes
1. Out-of-office Celebrations - Opportunity to create innovative tools and experiences that allow employees to celebrate time off work unapologetically.
2. Guilt-free Holiday Breaks - Opportunity to address the guilt and social pressure surrounding taking time off work through creative campaigns and tools.
3. Animated Email Replies - Opportunity to revolutionize conventional email replies with animated GIFs and interactive content.
Industry Implications
1. Hospitality - Incorporate out-of-office celebrations into hospitality experiences, such as themed vacations or hotel packages.
2. Digital Marketing - Develop creative campaigns and tools to promote guilt-free holiday breaks and encourage employees to take advantage of their annual holiday allowance.
3. Graphic Design - Create visually engaging animated email replies that revolutionize communication and leave a lasting impression on recipients.
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