Pimkie International Converges the Mini Bar Concept with Clothing
Laura McQuarrie — June 6, 2015 — World
References: pimkie.fr & adsoftheworld
Knowing that many travelers tend to mistakenly leave a few important items at home, or fail to pack according to the weather, Pimkie International developed the Mini Fashion Bar.
This idea works in exactly the same way as a hotel mini bar, by supplying guests with clothing that is carefully selected based on the weather, location and events around the hotel. For instance, knowing it will rain, Pimkie International will stock its Mini Fashion Bars with stylish rain gear. If a guest chooses to take out a single item or an entire outfit, they are simply charged for what they take when checking out.
Currently the Mini Fashion Bars can only be found in Antwerp hotels, although it's not hard to imagine that putting irresistible fashion at the fingertips of consumers could catch on around the world. Beyond hospitality, this idea could also be used to supply a variety of on-demand needs.
This idea works in exactly the same way as a hotel mini bar, by supplying guests with clothing that is carefully selected based on the weather, location and events around the hotel. For instance, knowing it will rain, Pimkie International will stock its Mini Fashion Bars with stylish rain gear. If a guest chooses to take out a single item or an entire outfit, they are simply charged for what they take when checking out.
Currently the Mini Fashion Bars can only be found in Antwerp hotels, although it's not hard to imagine that putting irresistible fashion at the fingertips of consumers could catch on around the world. Beyond hospitality, this idea could also be used to supply a variety of on-demand needs.
Trend Themes
1. Mini Fashion Bars - Opportunity to create mini fashion bars in hotels worldwide, providing guests with curated clothing options based on the weather, location, and events.
2. Fashion On-demand - Opportunity to expand the idea of on-demand fashion beyond hospitality, offering curated clothing options for various on-demand needs.
3. Curated Fashion Experiences - Opportunity to create unique and personalized fashion experiences for travelers by combining fashion and hospitality.
Industry Implications
1. Hospitality - Opportunity for hotels to enhance guest experience by providing curated clothing options through mini fashion bars.
2. Fashion Retail - Opportunity for fashion retailers to innovate and offer curated clothing options for on-demand needs, similar to the mini fashion bar concept.
3. Travel and Tourism - Opportunity to enhance travel experiences by offering curated clothing options to travelers based on their destination, weather, and events.
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