Men Can Eliminate the Middle Man with Online Site 'The Black Tux'
Megan Facciuolo — May 13, 2014 — Fashion
References: theblacktux & uncrate
Thanks to The Black Tux, an online tuxedo rental service, men can still look dapper with little effort. With wedding and prom season fast approaching men will need to look their best. However, buying a suit is costly enough, even when excluding the costs of tailoring and getting shoes, a tie and cufflinks to match. Not to mention, sales people may push them to settle on a suit because they're pressed for time.
The Black Tux eliminates the middle man but still supplies amazing service and offers fantastic high-quality ensembles, which include a tux, a shirt, a tie or bow tie, cufflinks and shoes.
Upon entering body measurements and style requirements, the site will curate outfits for the customer. If ordered, the outfit will arrive one week before their event and when they're done with it, they simply have to drop it back in the mail.
The Black Tux eliminates the middle man but still supplies amazing service and offers fantastic high-quality ensembles, which include a tux, a shirt, a tie or bow tie, cufflinks and shoes.
Upon entering body measurements and style requirements, the site will curate outfits for the customer. If ordered, the outfit will arrive one week before their event and when they're done with it, they simply have to drop it back in the mail.
Trend Themes
1. Online Tuxedo Rentals - The convenience and affordability of online tuxedo rentals presents an opportunity for traditional brick-and-mortar formalwear stores to adopt a similar business model.
2. Customized Outfit Curation - Providing customers with personalized outfit recommendations based on their body measurements and style preferences could disrupt the traditional one-size-fits-all approach to formalwear retail.
3. Direct-to-consumer Fashion - By cutting out the middle man and offering high-quality, stylish ensembles at affordable prices, online tuxedo rental services like The Black Tux are disrupting the traditional supply chain of the formalwear industry.
Industry Implications
1. Formalwear Rental - Formalwear rental companies can improve their business models by incorporating online rental options for customers to stay competitive with direct-to-consumer online services.
2. E-commerce - The success of online tuxedo rental services highlights the disruptiveness of e-commerce and its potential for changing the way consumers shop for all types of merchandise.
3. Fashion Retail - By offering customizable, direct-to-consumer ensembles at affordable prices, online tuxedo rental services like The Black Tux are providing a model for how the fashion retail industry can innovate to better serve customers.
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