This Firearms Safety PSA Reminds Parents of a Child's Curiosity
Rebecca Byers — February 18, 2015 — Marketing
References: creativity-online & designtaxi
The Evolve organization has released a series of print ads that remind parents about the nature of childlike curiosity in the form of a firearms safety PSA. The eye-catching ads show young children playing with other "unconventional" and unsuitable toys such as dildos, tampons and condoms.
The print ad series aims to highlight that "if they find it, they'll play with it," and reinforces the voices of gun control activists who have long called for the proper security measures around firearms kept in the home.
The ads are a followup to last year's "lock up your guns" campaign and serve as a reminder to parents that firearms should be as top of mind as other items when it comes to keeping them out of the curious hands of children.
The print ad series aims to highlight that "if they find it, they'll play with it," and reinforces the voices of gun control activists who have long called for the proper security measures around firearms kept in the home.
The ads are a followup to last year's "lock up your guns" campaign and serve as a reminder to parents that firearms should be as top of mind as other items when it comes to keeping them out of the curious hands of children.
Trend Themes
1. Firearms Safety Psas - Creating impactful PSAs to educate parents about the importance of firearms safety.
2. Child Safety Awareness - Promoting awareness and education about child safety to prevent accidents and potential harm.
3. Unconventional Toys and Child Curiosity - Exploring the relationship between children's curiosity and their interaction with unconventional toys.
Industry Implications
1. Advertising and Marketing - Developing innovative and attention-grabbing print ads for public service campaigns.
2. Gun Safety and Security - Creating and implementing effective strategies and technologies to ensure the safekeeping of firearms.
3. Childcare and Parenting - Providing resources and guidance for parents to protect their children from potential hazards.
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