This Clothing Line is Designed for Working Women with Active Lives
Katherine Pendrill — September 15, 2015 — Lifestyle
References: pivottestudio & psfk
'Pivotte Studio' is a new clothing line that is designed for working women with active lives. For many high-powered women, there is little time to transition their wardrobe from day to night. This clothing line is designed to take women from the boardroom to the gym without the need to change their clothes.
The pieces in the Pivotte Studio collection are made from performance-wear fabric, which makes them flexible and versatile. The fabric is resistant to water, stains and dirt, meaning users can wear the clothing at the gym or for other athletic activities such as cycling. Despite its durability, the line is also incredibly stylish. The pieces are designed to resemble office-appropriate garments such as dress pants, cardigans and tank tops. The line is primarily targeted at working women with active lives.
The Pivotte Studio collection is the perfect choice for women who participate in a variety of different activities throughout the day.
The pieces in the Pivotte Studio collection are made from performance-wear fabric, which makes them flexible and versatile. The fabric is resistant to water, stains and dirt, meaning users can wear the clothing at the gym or for other athletic activities such as cycling. Despite its durability, the line is also incredibly stylish. The pieces are designed to resemble office-appropriate garments such as dress pants, cardigans and tank tops. The line is primarily targeted at working women with active lives.
The Pivotte Studio collection is the perfect choice for women who participate in a variety of different activities throughout the day.
Trend Themes
1. Performance-wear Fabric - The innovation opportunity lies in developing new, high-performance fabrics that are versatile enough to be worn for both athletic activities and office wear.
2. Multi-functional Clothing - There is an opportunity to create clothing lines that seamlessly transition from the gym to the office, providing convenience and time-saving solutions for busy professionals.
3. Stylish Athletic Apparel - The market for fashionable activewear that can be worn in professional settings presents an opportunity for brands to combine style and functionality.
Industry Implications
1. Fashion - The fashion industry can explore the development of clothing lines that cater to the needs of working women with active lifestyles, integrating performance fabrics and versatile designs.
2. Textile Manufacturing - The textile manufacturing industry can focus on creating innovative fabrics that are durable, stain-resistant, and water-resistant to meet the demands of professional activewear.
3. Athleisure - The athleisure industry can expand its offerings to include more office-appropriate activewear options, targeting the growing market of working women seeking versatile clothing for their active lives.
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