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Playful 90s-Inspired Sportswear

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Just Smile for Me' Editorial Features Relaxed Fashion Styles

— June 24, 2013 — Fashion
The latest editorial for The Lab Magazine, titled 'Just Smile for Me,' is a fun-filled spread full of playful, 90s-inspired sportswear. Each ensemble features relaxed, loose-fitting fashion styles, from overalls to tracksuits.

The 90s flair prominent in this editorial demonstrates that the 90s are no longer considered a contemporary decade, but a retro era. Just as 80s fashion is coming back into style, so is the quintessentially relaxed atmosphere of the 1990s. Model Maggie Jablonski showcases baggy overalls over an A-line, white t-shirt, channeling a sitcom-esque vibe that's perfect both for relaxed days at home and low-key outings. She also shows off some fierce athletic wear, including an Adidas tracksuit and sleek, white runners.

With this editorial, The Lab Magazine proves that the 90s are coming back in a big way, while demonstrating that comfort and fashion do not have to be mutually exclusive.
Trend Themes
1. Retro Fashion Revival - The 90s-inspired sportswear editorial shows the growing trend of bringing back retro fashion styles.
2. Casual Comfort - The relaxed and loose-fitting fashion styles featured in the editorial reflect the increasing demand for comfortable clothing options.
3. Nostalgia Marketing - The 90s flair in the editorial highlights the trend of using nostalgia to target consumers who have fond memories of that era.
Industry Implications
1. Apparel - The resurgence of 90s fashion presents opportunities for clothing brands to capitalize on the growing demand for retro-inspired sportswear.
2. Footwear - The sleek white runners featured in the editorial open up possibilities for footwear companies to create trendy and comfortable sneakers.
3. Media and Advertising - The use of nostalgia marketing showcased in the editorial can inspire media and advertising industries to create campaigns that appeal to consumers' sentimental feelings towards the 90s.
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