The Nike Women Fall Line is Modeled by Pro Athlete Morgan Lake
Meghan Young — July 20, 2015 — Lifestyle
References: nike & refinery29
The Nike Women Fall 2015 collection centers around the freedom of movement. Although this might seem like a natural focus considering the fact that the pieces are meant for fitness, the use of lightweight materials really hammers this purpose home. The pieces themselves encourage more movement not only in terms of function, but style as well.
From the mesh paneling on the leggings to footwear designed for bodies in motion, the Nike Women Fall 2015 collection will inspire women to keep up the hard work even as the weather begins to cool. The Nike Women Fall 2015 lookbook stars Morgan Lake, British heptathlete and high-jump champion, who will be competing in the upcoming World Track and Field Championships and the 2016 Olympics.
From the mesh paneling on the leggings to footwear designed for bodies in motion, the Nike Women Fall 2015 collection will inspire women to keep up the hard work even as the weather begins to cool. The Nike Women Fall 2015 lookbook stars Morgan Lake, British heptathlete and high-jump champion, who will be competing in the upcoming World Track and Field Championships and the 2016 Olympics.
Trend Themes
1. Lightweight Materials - Disruptive innovation opportunity: Developing new lightweight materials for workout wear to enhance freedom of movement.
2. Mesh Paneling - Disruptive innovation opportunity: Incorporating mesh paneling into workout wear to improve breathability and comfort during exercise.
3. Footwear for Motion - Disruptive innovation opportunity: Creating specialized footwear that supports and enhances movement during workouts.
Industry Implications
1. Fitness Apparel - Disruptive innovation opportunity: Revolutionizing the fitness apparel industry by integrating lightweight materials and functional design for improved performance.
2. Athletic Footwear - Disruptive innovation opportunity: Redefining athletic footwear by developing innovative designs and technologies that optimize movement and performance.
3. Sportswear Marketing - Disruptive innovation opportunity: Innovating sportswear marketing strategies to highlight the benefits of lightweight materials and motion-enhancing features in workout wear.
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