Koty 2's 'Rebel Yell' Editorial Highlights Conceptual Sportwear Staples
Jana Pijak — August 4, 2015 — Fashion
References: koty2 & designscene.net
Koty 2's 'Rebel Yell' editorial is lensed for Indie Magazine's latest issue. The image series captures an edgy clique of girls who pull off some unexpected and bold outfits. Rather than opting for traditionally feminine pieces, the trio poses in oversized and sculptural wardrobe staples.
Rebel Models Jo, Ewa, and Sylwia star in the Indie Magazine shoot and don fashions from a number of independent labels. The edgy beauties are dressed by stylist Anna Jandura and pull off looks from Joanna Jachowicz, Paulina Ptashnik and Nike among other names. Whether sporting remixed office attire or daring sportswear, Jo, Ewa and Sylwia prove that individuality is always more exciting than conformity.
Hair styling for 'Rebel Yell' is courtesy of creative duo Adam and Przemysław Kania while this editorial's cosmetic looks are created by makeup artist Bibi.
Rebel Models Jo, Ewa, and Sylwia star in the Indie Magazine shoot and don fashions from a number of independent labels. The edgy beauties are dressed by stylist Anna Jandura and pull off looks from Joanna Jachowicz, Paulina Ptashnik and Nike among other names. Whether sporting remixed office attire or daring sportswear, Jo, Ewa and Sylwia prove that individuality is always more exciting than conformity.
Hair styling for 'Rebel Yell' is courtesy of creative duo Adam and Przemysław Kania while this editorial's cosmetic looks are created by makeup artist Bibi.
Trend Themes
1. Conceptual Activewear Fashion - The 'Rebel Yell' editorial shows that independent labels can offer innovative options as seen in the models' oversized and sculptural activewear outfits.
2. Edgy and Bold Looks - Koty 2's 'Rebel Yell' editorial highlights the appeal of quirky and bold looks, which could inspire fashion brands to experiment outside of traditionally feminine styles.
3. Individuality as a Trend - The editorial featuring Jo, Ewa, and Sylwia emphasizes the importance of individuality over conformity, inspiring fashion brands to create customizable and personalized options for their customers.
Industry Implications
1. Fashion Retail - The 'Rebel Yell' editorial suggests that there is a growing demand for unconventional fashion choices, presenting opportunities for fashion retail brands to offer unique and edgy options to their customers.
2. Beauty Industry - The editorial's makeup look by Bibi reveals the potential for makeup brands to experiment with creative and unconventional styles that cater to the edgier preferences of their customers.
3. Photography Industry - The Rebel Yell editorial demonstrates the appeal of non-traditional fashion photography styles, giving photographers the opportunity to showcase their skills in creative and boundary-pushing ways.
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