The New Activewear Line from Mara Hoffman Features Bold Colors and Prints
Katherine Pendrill — July 4, 2015 — Fashion
References: marahoffman & bustle
Mara Hoffman has just released a new activewear line, which combines bright colors with bold bohemian prints. Already well known for adorning her clothing and bathing suits with her signature tribal prints, Hoffman is now trying her hand at activewear.
The new collection features classic activewear apparel such as sports bras, cropped tops, leggings, sweatpants and shorts. However, Hoffman has also included some more high-fashion pieces in the line, including a sweat jumpsuit and even a cape. Each of the pieces feature Hoffman's signature prints in bold and exciting hues.
Perhaps the most exciting part about Hoffman's new activewear line is the promotional video she released alongside the collection. The video shows actress Juliette Lewis prancing around the desert in pieces from the new collection. With such star power behind her new line, Hoffman's collection is sure to be a hit with consumers.
The new collection features classic activewear apparel such as sports bras, cropped tops, leggings, sweatpants and shorts. However, Hoffman has also included some more high-fashion pieces in the line, including a sweat jumpsuit and even a cape. Each of the pieces feature Hoffman's signature prints in bold and exciting hues.
Perhaps the most exciting part about Hoffman's new activewear line is the promotional video she released alongside the collection. The video shows actress Juliette Lewis prancing around the desert in pieces from the new collection. With such star power behind her new line, Hoffman's collection is sure to be a hit with consumers.
Trend Themes
1. Bold Activewear Prints - Disruptive innovation opportunity lies in developing activewear with bold and vibrant prints to cater to consumers seeking unique and expressive workout apparel.
2. High-fashion Activewear - There is potential for disruptive innovation in creating activewear that blurs the line between fashion and fitness, offering stylish and trendy pieces for consumers.
3. Celebrity Collaborations in Activewear - A disruptive innovation opportunity exists in partnering with celebrities to create exclusive activewear collections that generate hype and appeal to a wider customer base.
Industry Implications
1. Activewear - The activewear industry should explore incorporating bold bohemian prints to appeal to consumers seeking more vibrant and expressive workout clothing.
2. Fashion - Fashion brands can explore entering the activewear market by designing high-fashion activewear pieces that cater to consumers looking for style and comfort.
3. Entertainment - Entertainment industry can leverage celebrity collaborations to tap into the lucrative activewear market and create unique offerings that resonate with their audience.
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