This New Line of Performance Clothing Empowers Women
Katherine Pendrill — July 6, 2015 — Fashion
References: kickstarter & psfk
'Superfit Hero' is a new line of performance clothing that helps women feel powerful as they exercise. The company was founded by Micki Krimmel as a way of empowering women and helping them combat some of the negative messages presented by the mainstream media.
The new line of performance clothing is body-positive and size-inclusive. The idea is to send the message that women can be strong and powerful, regardless of their size. Not only is the clothing intended to help women feel confident, but it is also designed to help them feel comfortable as they exercise. Each of the items in the Superfit Hero line has been tested by athletes to ensure that it provides maximum comfort, mobility and performance for a number of different athletic activities.
By offering comfortable activewear in a broad range of sizes, Superfit Hero is designed to help all women feel like superheroes. As Krimmel explains, "I strongly believe that fitness can help women build up their confidence, strength and happiness in all aspects of their lives."
The new line of performance clothing is body-positive and size-inclusive. The idea is to send the message that women can be strong and powerful, regardless of their size. Not only is the clothing intended to help women feel confident, but it is also designed to help them feel comfortable as they exercise. Each of the items in the Superfit Hero line has been tested by athletes to ensure that it provides maximum comfort, mobility and performance for a number of different athletic activities.
By offering comfortable activewear in a broad range of sizes, Superfit Hero is designed to help all women feel like superheroes. As Krimmel explains, "I strongly believe that fitness can help women build up their confidence, strength and happiness in all aspects of their lives."
Trend Themes
1. Body-positive Activewear - Disruptive innovation opportunity: Developing inclusive activewear that promotes body positivity and empowers women of all sizes to feel confident while exercising.
2. Size-inclusive Performance Clothing - Disruptive innovation opportunity: Creating performance clothing that caters to a diverse range of sizes, allowing women of all body types to experience comfort and mobility during athletic activities.
3. Empowering Fitness Apparel - Disruptive innovation opportunity: Designing activewear that aims to empower women by promoting self-confidence, strength, and happiness in their lives beyond just physical fitness.
Industry Implications
1. Activewear - Disruptive innovation opportunity: Reimagining the activewear industry to prioritize inclusivity and body positivity, providing products that meet the diverse needs and preferences of women.
2. Fashion - Disruptive innovation opportunity: Redefining the fashion industry to embrace body diversity and promote self-expression through empowering clothing options for women of all sizes.
3. Athletic Apparel - Disruptive innovation opportunity: Transforming the athletic apparel industry by introducing size-inclusive, body-positive clothing that focuses on performance, comfort, and confidence.
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