The Sensilk Fight Tech Bra Closely Considers Fit
Vasiliki Marapas — May 23, 2015 — Fashion
References: sensilk & fastcodesign
Other smart bras might have the technology to measure metrics such as heart rate, respiratory rate and calories burned, but they don't come in the sleek, sophisticated package that is Sensilk’s Fight Tech bra.
The bra is coming at a perfect moment, as fitness culture gains traction, and with it, the women's sportswear market. Developed by expert design engineer Donald Yang, the Sensilk Fight Tech Bra differs dramatically from other wearable options out here, such as the Fitbit, which are primarily geared towards men.
Given the fact that this biometric garment is a bra, the fit was more of a primary concern in the design. Designer Ashley Tyler explains, "Women have more hills and valleys than men, so we really needed to nail down the fabric, as that affects wear and drape." The finished product is made from moisture-wicking polyester, spandex and nylon, and features mesh panels and padded inserts for maximum comfort.
The bra is coming at a perfect moment, as fitness culture gains traction, and with it, the women's sportswear market. Developed by expert design engineer Donald Yang, the Sensilk Fight Tech Bra differs dramatically from other wearable options out here, such as the Fitbit, which are primarily geared towards men.
Given the fact that this biometric garment is a bra, the fit was more of a primary concern in the design. Designer Ashley Tyler explains, "Women have more hills and valleys than men, so we really needed to nail down the fabric, as that affects wear and drape." The finished product is made from moisture-wicking polyester, spandex and nylon, and features mesh panels and padded inserts for maximum comfort.
Trend Themes
1. Smart Wearable Bras - The trend of using smart wearable technology within bras can revolutionize the athleisure industry.
2. Female-focused Wearable Technology - The rise of female-focused wearable technology showcases a new market for companies to invest in innovative design and features.
3. Design-focused Wearable Technology - Wearable technology companies should place emphasis on design as much as they do on technology.
Industry Implications
1. Athleisure - The athleisure industry can benefit from incorporating wearable technology into their product line and offering more female-focused options.
2. Fashion Technology - The fashion technology industry should consider investing in developing more functional products by incorporating smart wearable technology.
3. Fitness Wearable Technology - The fitness wearable technology industry has the opportunity to expand their market by incorporating female-focused wearable technology products, such as smart bras.
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