The 'Stay Dry Denim Jacket Rinse' Wicks Rain To Keep Wearers Dry
References: dishandduer
Being caught in the rain without an umbrella or rain jacket can be a unpleasant affair, rendering clothing that has a dual functionality for multiple climates such as the 'Stay Dry' jean jacket by dish & DU/ER a great outwear option. The coat is stylishly fitted and made of denim, but is coated in a special rainshield protectant that renders the cotton material water-repellant. This means that if wearers are caught in the rain, the jacket will keep them dry and warm without absorbing the water.
The 'Stay Dry Denim Jacket Rinse' is a longer and cinched denim coat that offers style as well as coverage. The coat includes a hidden zipped hood tucked into the collar as well as reflective 3M detailing for commuting. In addition, the jacket is covered in a biodegradable finish that resists dirt as well as water.
The best part is the jacket still feels and looks like denim, rendering the COOLMAX and L2X material virtually undetectable.
The 'Stay Dry Denim Jacket Rinse' is a longer and cinched denim coat that offers style as well as coverage. The coat includes a hidden zipped hood tucked into the collar as well as reflective 3M detailing for commuting. In addition, the jacket is covered in a biodegradable finish that resists dirt as well as water.
The best part is the jacket still feels and looks like denim, rendering the COOLMAX and L2X material virtually undetectable.
Trend Themes
1. Multi-climate Clothing - The 'Stay Dry' jean jacket showcases the demand for clothing that has dual functionality for multiple climates, creating an opportunity for developing versatile and adaptable apparel.
2. Water-repellent Coatings - The use of special rainshield protectants on clothing like the 'Stay Dry Denim Jacket Rinse' highlights the potential for disruptive innovations in the field of water-repellent coatings.
3. Hidden Functionalities in Fashion - The inclusion of a hidden zipped hood and reflective 3M detailing in the 'Stay Dry Denim Jacket Rinse' presents an opportunity for incorporating hidden functionalities into fashion garments.
Industry Implications
1. Apparel Manufacturing - The 'Stay Dry' jean jacket exemplifies the need for the apparel manufacturing industry to develop moisture-repellent clothing to cater to changing climate patterns.
2. Textile Coatings - The use of rainshield protectants on garments like the 'Stay Dry Denim Jacket Rinse' showcases the potential for innovation within the textile coatings industry.
3. Fashion Design - The inclusion of hidden features and functionalities in the 'Stay Dry Denim Jacket Rinse' highlights the scope for creativity and innovation in the fashion design industry.
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