These Social Media Stats are Revealing
Michael Hemsworth — November 30, 2012 — Pop Culture
The consistent growth of online interaction has led to users spending more and more time on their favorite sites, which is what this social media stats infographic characterizes.
In the social media world, Facebook reigns supreme with users spending an average of 6.75 hours each month on it with Tumblr coming in second with a much lower 1.5 hours monthly. Pinterest comes in closely at 3rd place with 1.5 hours and Twitter users spending about 21 minutes monthly. LinkedIn users are averaging 17 minutes a month on the business-savvy site and Google+ users are only online for 3 minutes per month.
Other social media trends that get averaged out are Netflix use with 10 hours a month and YouTube with about 3. The social media stats infographic also includes personal info on when users are online most (hint: at work).
In the social media world, Facebook reigns supreme with users spending an average of 6.75 hours each month on it with Tumblr coming in second with a much lower 1.5 hours monthly. Pinterest comes in closely at 3rd place with 1.5 hours and Twitter users spending about 21 minutes monthly. LinkedIn users are averaging 17 minutes a month on the business-savvy site and Google+ users are only online for 3 minutes per month.
Other social media trends that get averaged out are Netflix use with 10 hours a month and YouTube with about 3. The social media stats infographic also includes personal info on when users are online most (hint: at work).
Trend Themes
1. Increased Social Media Usage - The consistent growth in online interaction has shown an opportunity for companies to focus on social media marketing.
2. Dominance of Facebook - Facebook's significant lead creates an opportunity for companies to target their advertising efforts more specifically.
3. Surprising Differences in Social Media Use - The vast differences in time spent on various social media platforms indicates an opportunity for companies to tailor their social media strategies based on platform-specific trends.
Industry Implications
1. Marketing and Advertising - The trend towards increased social media usage highlights a major opportunity for these industries to adapt to the changing landscape of consumer engagement.
2. Social Media Platforms - The dominance of Facebook, along with the differences in use across various platforms, provides an opportunity for social media companies to innovate ways to increase engagement and build user loyalty.
3. Data Analysis and Analytics - As social media continues to evolve, there is a growing need for data analysts and analytics tools to help businesses make informed decisions about how best to reach consumers through social media platforms.
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