The EyeSee Mannequin by Almax Provides Demographic Data
Meghan Young — November 20, 2012 — Unique
References: almax-italy.it & theverge
Forget about secret shoppers, the EyeSee Mannequin is the latest piece of technology to hit retail stores in order to improve sales and customer satisfaction. The EyeSee Mannequin may look like a standard mannequin, but it has been embedded with a camera that captures images of passersby in addition to crucial facial-recognition software, which is capable of identifying a customer's age, gender and race.
Developed by Almax, a company based in Italy, the EyeSee Mannequin collects this demographic data to help retail stores better cater their products, promotions and window displays to consumers most likely to make a purchase. The Verge reveals that one Almax client introduced a kids collection when noting the amount of children in the store while another hired Chinese-speaking employees due to high Asian customers.
Developed by Almax, a company based in Italy, the EyeSee Mannequin collects this demographic data to help retail stores better cater their products, promotions and window displays to consumers most likely to make a purchase. The Verge reveals that one Almax client introduced a kids collection when noting the amount of children in the store while another hired Chinese-speaking employees due to high Asian customers.
Trend Themes
1. Facial Recognition Mannequins - Mannequins with embedded cameras and facial recognition software to capture images of passersby and identify a customer's age, gender, and race for better consumer targeting in retail stores.
2. Data-driven Consumer Targeting - Using data from facial recognition software in mannequins to create targeted product offerings, promotions and window displays based on the demographics of potential customers for retail stores.
3. Demographic Analysis Technology - Development of technology that relies on demographic data capture to help retailers optimize their in-store customer experience and increase sales based on consumer preferences and behaviors.
Industry Implications
1. Retail - Retail companies can use mannequins with embedded cameras and facial recognition software to analyze customer demographics and create targeted marketing materials to increase sales and customer loyalty.
2. Technology - Technology firms can develop more advanced facial recognition software and mannequin hardware to provide better insights and more accurate data collection for retailers looking to optimize their in-store customer experience and increase sales.
3. Marketing - Marketing firms who specialize in data analytics can assist retailers in analyzing demographic data from mannequins to create precise marketing strategies aimed at target demographics for better customer acquisition and retention.
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