The Estee Lauder Spring Into Color Campaign is Online Only
References: esteelauder & fashionotes
The Estee Lauder Spring Into Color campaign is inspired by its Pure Color Pops collection, a new line that has delivered 14 fresh lipsticks and six blush hues to fans of the cosmetic label. This campaign will take place on the Pinterest forum, enabling users from all over the world to partake.
This beauty campaign encourages Pinterest members to create boards under the Spring Into Color motif. While participants essentially have free reign to curate the boards as they see fit, the only requirement is that they incorporate a single picture from Estee Lauder's own Pop of Color board. Winners will take home a $500 gift card from a retailer in New York as well as several runner up beauty prizes.
This beauty campaign encourages Pinterest members to create boards under the Spring Into Color motif. While participants essentially have free reign to curate the boards as they see fit, the only requirement is that they incorporate a single picture from Estee Lauder's own Pop of Color board. Winners will take home a $500 gift card from a retailer in New York as well as several runner up beauty prizes.
Trend Themes
1. Social Media Makeup Competitions - Disruptive innovation opportunity: Develop a digital platform specifically designed for hosting and managing social media makeup competitions.
2. Beauty Campaigns on Pinterest - Disruptive innovation opportunity: Create a specialized marketing service that helps beauty brands create and execute successful campaigns on the Pinterest platform.
3. User-generated Content in Cosmetics - Disruptive innovation opportunity: Build an AI-powered tool that can analyze user-generated content related to cosmetics and provide valuable insights to brands for product development and marketing strategies.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop innovative cosmetic products that are specifically targeted for user-generated content creation and social media competitions.
2. Digital Marketing - Disruptive innovation opportunity: Create advanced digital marketing tools and services tailored for beauty and cosmetics brands to enhance their online presence and engage with consumers more effectively.
3. Social Media Platforms - Disruptive innovation opportunity: Build a new social media platform that is exclusively focused on beauty and cosmetics, offering unique features and opportunities for makeup competitions and collaborations.
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