QR codes placed in peculiar places encourage interactivity everywhere
Implications - The QR code has gone from being a factory tracking system to an interactive marketing tactic, with more and more companies integrating the code into unconventional mediums to increase consumer engagement. Becoming a relevant symbol on its own in pop culture, the QR code signifies the consumer appreciation for technology and a corresponding way to enhance interactive marketing.
Trend Themes
1. QR Code Integration - Companies are integrating QR codes into unconventional mediums to increase consumer engagement, creating a new form of interactive marketing.
2. Pixelated Imagery - As QR code imagery becomes more mainstream, graphic artists are now capitalizing off the familiarity of pixelated imagery to attract consumer attention.
3. Edible QR Codes - As QR codes have become increasingly popular, marketers are now creating interesting, edible QR codes to attract customer attention.
Industry Implications
1. Marketing - Marketers can leverage QR code integration to create new forms of interactive marketing and boost customer engagement.
2. Graphic Design - As graphic designers capitalise off pixelated imagery, broader industries should pay attention to visual design and digital media trends.
3. Food and Beverages - Edible QR codes can be used to promote new menu items or products, and can be a fun way to incorporate technology into culinary experiences.
