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Scan Marketing

QR codes placed in peculiar places encourage interactivity everywhere

Implications - The QR code has gone from being a factory tracking system to an interactive marketing tactic, with more and more companies integrating the code into unconventional mediums to increase consumer engagement.  Becoming a relevant symbol on its own in pop culture, the QR code signifies the consumer appreciation for technology and a corresponding way to enhance interactive marketing.
Trend Themes
1. QR Code Integration - Companies are integrating QR codes into unconventional mediums to increase consumer engagement, creating a new form of interactive marketing.
2. Pixelated Imagery - As QR code imagery becomes more mainstream, graphic artists are now capitalizing off the familiarity of pixelated imagery to attract consumer attention.
3. Edible QR Codes - As QR codes have become increasingly popular, marketers are now creating interesting, edible QR codes to attract customer attention.
Industry Implications
1. Marketing - Marketers can leverage QR code integration to create new forms of interactive marketing and boost customer engagement.
2. Graphic Design - As graphic designers capitalise off pixelated imagery, broader industries should pay attention to visual design and digital media trends.
3. Food and Beverages - Edible QR codes can be used to promote new menu items or products, and can be a fun way to incorporate technology into culinary experiences.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
665,211 Total Clicks
Date Range:
Mar 10 — Feb 11
Trending:
Warm

Featured Examples

Scan Code Sculptures
Scan Code Sculptures
Lab Craft at Tent London Showcases Amazing Digital Art
There's no denying the influence of digital technology in today's art industry. Lab Craft at Tent London is a special exhibition featuring new age methods of creating art including digital print and laser… MORE
Interactive Gift Wrap
Interactive Gift Wrap
The QRapping Paper Might Make the Present Inside Irrelevant
I've always felt bad that beautiful gift wrapping jobs ends up being destroyed in the process of opening presents -- but the QRapping Paper may change all of that. Instead of your typical shining, shimmering… MORE
Scannable Album Pre-Orders
Scannable Album Pre-Orders
The Lupe Fiasco QR Code Interactively Promotes 'Lasers'
Shining promisingly in New York's Union Square is the Lupe Fiasco QR code. This unique promotional stunt for his upcoming album 'Lasers' offers a chance for fans to pre-order in a fun, interactive way… MORE
Tortilla QR Codes
Tortilla QR Codes
The Edible QR Competition Creates Tasty Mobile Marketing
The NYC Registor recently held an Edible QR Competition to see which foods could have a QR code printed and read on them by Google Googles on Android devices. As expected, the competition led to the creation… MORE
Pixelated Pirate Fashion
Pixelated Pirate Fashion
The Augmented Reality T-Shirt is One Clever Design
The computer-generated Augmented Reality Pirate is one clever idea! Creating pixel art that resembles QR codes from augmented reality, this concept was created to make a play on words of the term. If… MORE
Scannable Snacks
Scannable Snacks
The QR Code Cupcakes are the Best Thing to Come Out of Montreal Since Parizeau
Cupcakes are great, but they are made even better when you add a simple, yet tasty piece of computer technology to them. The QR code cupcakes from Montreal's Clever Cupcakes make it easy to geek yourself… MORE

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Modernism-Inspired Sculptures
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Dice Art Installations
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‘Lost' Inspired Cupcakes Go Missing in Bellies
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GE Uses Augmented Reality to Promote Solar & Wind Smart Grid Technology
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Louis Vuitton & Takashi Murakami Make QR Codes Fashionable
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Tada Gets
Pesonalized Gift Wrap
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Your Name in Stripes From Erin Condren Design
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Rapping Paper
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