This Chart Takes a Shot at Measuring Social Media Influence
Jonathon Brown — February 20, 2013 — Social Media
References: dashburst & infographicsarchive
There are many ways of measuring social media influence, but this infographic looks at why social media sites are influential at all. The chart comes from DashBurst and looks at Facebook, YouTube, Google+, Twitter, LinkedIn, Tumblr, Flickr & Pinterest. The infographic gives five reasons why social media sites are influential.
The first reason is social media is ubiquitous, meaning it is everywhere. Turn on the television and you'll see McDonald's commercials sending audiences to its Facebook page; watch the Grammy's and you'll see the host giving out hashtag information to connect with stars on Twitter. This kind of integration into regular society makes social media a powerful force.
Another reason for social media being so impactful is it is habit forming. This means that people don't just look at social media sites once, they visit them over and over again. This creates a habit in their daily lives.
The first reason is social media is ubiquitous, meaning it is everywhere. Turn on the television and you'll see McDonald's commercials sending audiences to its Facebook page; watch the Grammy's and you'll see the host giving out hashtag information to connect with stars on Twitter. This kind of integration into regular society makes social media a powerful force.
Another reason for social media being so impactful is it is habit forming. This means that people don't just look at social media sites once, they visit them over and over again. This creates a habit in their daily lives.
Trend Themes
1. Ubiquitous Social Media - The integration of social media into regular society has made it a powerful force, presenting opportunities for disruptive innovations in areas like advertising and marketing.
2. Habit-forming Social Media - The habit-forming nature of social media presents opportunities for disruptive innovations in areas like addiction recovery and digital wellness tools.
3. Measuring Social Media Influence - The need for accurate measurement of social media influence presents opportunities for disruptive innovations in areas like social media analytics and data visualization tools.
Industry Implications
1. Advertising and Marketing - The ubiquity of social media presents opportunities for disruptive innovations in areas like targeted advertising and social media influencer campaigns.
2. Addiction Recovery - The habit-forming nature of social media presents opportunities for disruptive innovations in areas like digital wellness and addiction recovery tools.
3. Data Analytics - The need for accurate measurement of social media influence presents opportunities for disruptive innovations in areas like social media analytics and data visualization tools.
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