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Lesscapism

Less luxury is more as consumers search for a truly unique vacation

Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Trend Themes
1. Eco-tourism - The hotel industry should focus on building eco-friendly hotels using recyclable materials and economical methods for their ventilation and air conditioning systems, in order to attract customers who are looking for environmentally conscious accommodations.
2. Budget-friendly - The hospitality industry should build budget-friendly lodgings, such as China's capsule hotels, for business travelers who are looking for low-cost, convenient, and functional places to stay.
3. Urban Minimalism - Hotel designs that are unconventional and break away from traditional norms such as the Das Park Hotel's sewer pipe rooms will provide travelers with an urban minimalist experience that is unique and will stand out in the market.
Industry Implications
1. Hospitality - The hospitality industry should prioritize eco-friendly accommodations, budget-friendly lodgings, and unconventional designs to cater to increasing patronage from travelers looking for low-cost, eco-conscious and unique experiences.
2. Tourism - The tourism industry should promote eco-tourism, offering holiday-goers unique and environmentally conscious vacation destinations that cater to their increased focus on sustainability and naturalism.
3. Architecture - The architecture industry can cater to the needs of current travelers looking for unconventional urban minimalist hostel designs; this can be done using recycled materials and unconventional designs that provide an atmosphere of escape while staying centrally located.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
3,736,344 Total Clicks
Date Range:
Apr 10 — Feb 11
Trending:
Hot

Featured Examples

Recycled Refuse Tourism
Recycled Refuse Tourism
The Beach Garbage Hotel in Madrid is Built from Cast-Off Rubbish
The walls of Madrid’s Beach Garbage Hotel are made from materials found in dumps, beaches and flea markets. German artist Ha Schultz resurrected the hotel on the Spanish capital center Plaza de Callao… MORE
Mini Budget Lodgings
Mini Budget Lodgings
China's Capsule Hotel Targets Single Business Travelers
With budget-conscious travelers in mind, China’s first capsule hotel opened in Shanghai. The concept, which originated in Japan, features 68 tiny capsules for sleeping, each equipped with a clock, a light,… MORE
Temporary Trash Tourism
Temporary Trash Tourism
The Save the Beach Hotel in Rome is Made from Recycled Rubbish
The Save the Beach hotel is a temporary tourist destination in Rome made completely from debris found in European beaches. The materials used to build the hotel include plastic bags, fishing nets, skateboards,… MORE
Temporary Cargo Structures
Temporary Cargo Structures
Jagnefalt Milton 'Switching City' Rolls Residences in by Rail
Modern society loves to build big permanent structures, but the Jagnefalt Milton 'Switching City' project introduces an alternate proposition. This initiative calls for a metropolis that changes form depending… MORE
Urban Tube Hotels (UPDATE)
Urban Tube Hotels (UPDATE)
Das Park Hotel Creates Rooms Out of Sewer Pipes
I can definitely say that the Das Park Hotel in Austria is the strangest hotel I have ever seen. The rooms within the hotel are made from enormous recycled sewer pipes, but are surprisingly cozy-looking.… MORE
Rabbit Hole Hostels
Rabbit Hole Hostels
Matteo Thun Designs Eco-Friendly Underground Hotel
Matteo Thun has designed an innovative, eco-friendly underground hotel. It has been dubbed 'Bella Vista' and will be comprised of 11 individual homes, which will be built into a hillside in Italy. All… MORE

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