These featured unique wine labels showcase an awesome display of creative ingenuity in trying to target specific markets. Take, for example, the subscription-based beverages that feature vintage Playboy Magazine covers and the geektastic alcohol, whose labeling clearly targets the drinkers of the gamer world.
Some of these unique wine labels are also helpful in pairing the beverage with particular foods. See if you can find any of these wicked wine labels at your local alcohol store.
39 Unique Wine Labels

39
Wacky Wine Labels
10 Bizarre Brands You Won't Forget

38
Paper Cup Wine Labels
Vinho Verde

37
Rockstar Vino
Celebrity Cellars Wines Introduce Star Tribute Packaging
36
Typographic Bottles
The Schiszler Silver Merlot Wine Bottle is Creatively Designed
35
Braille Wine Bottle
34
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
33
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
32
Suggestive Wine Labels
Rethink Table Wine Wants you to Re-Think Where You Drink
31
Quirky Quacking Branding
Cute Lucky Duck Wine Labels Are Made for Casual Drinkers
30
Prohibition Booze Branding
Marta Kohn Creates Taboo Wine Packaging
29
Drink By Number
Numerology Wine Based on Personality
28
Embossed Alcohol Bottles
Juhasz Orsi Designs a Fabulous Fluorescent Wine Bottle
27
Color-Coded Wines
94wines Uses Numbers and Colors for Customer Personalization
26
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
25
Funny Face Vino
BYO Wine Bottles Allow the Buyer to Create Their own Wine Bottle Design
24
Cat-Man Wine Labels
Teusner Wines Features Humanimal Branding
23
Starry Night Bottles
Meteor Wines by White Fences Vineyard Take You Away into the Dark Universe
22
Table-Inspired Wine Labels
Clever Wine Labels from Rethink Communications
21
Wine Bottle Greetings
Toast-Its Greetings are Cards that Act Like Wine Labels
20
Zombie Wine
'Return Of The Living Red' Comes With Fold-Out of Zombie Anatomy Sketches
19
Taking Flight with Branding
Bird Image Art on Wine Bottle Labels
18
Tattoo Themed Wine
Christian Audigier's Ed Hardy Branding Hits the Bottle
17
Political Branding
Palin Syrah Wine
16
Interactive Wine Labels
Word Searches on Bottles of Puzzle Time Wines
15
Whimsical Wines
Archer & Vine's Food Specific Wines Aim for the Perfect Pairing
14
1970's-Inspired Wine Labels
Yiying Lu's Illustrations for Wal-Mart Subsidiary ASDA
13
Family Tree Libations
The Gut Oggau Estate Wines Are a Family Affair
12
Heritage-Inspired Wine Labels
Manaresi Winery Packaging Channels the Family's Past
11
Geektastic Alcohol
Gamer Wine Makes Wine Tastings Much Nerdier
10
Tattoo-Inspired Wine Bottles
Cornish Mead Company Rebrands After 50 Years
9
Animal Wine Advertising
Dashe Cellars Has Adorable Packaging by Jenny Pan
8
Sushi-Loving Liquor
The Award Winning Maru Wine from V&S
7
Fancy Feathered Bottles
The Good Wine Company Bottle Design has Simple Character
6
Family Clan Wines
Oggau Wine Estate Assigns Names and Faces to Liquor Line
5
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
4
Marsupial Spirits
Unexpected Kangaroo Sightings in Japan Lead to Unusual Marketing
3
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
2
Retro Graphic Wine Labels
Jeff Booth's Wines are Named and Styled After the 50s Era
1
Celebuchef Wine Labels
Gordon Ramsay Lends Name to Bauduc Wines
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Work-Friendly Beers
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Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Numbered Collectible Whisky Bottles
Johnnie Walker Black Label Squid Game Sports a Special Design
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
French Show-Themed Wines
Lillet Teams Up with 'Emily in Paris' for Limited Edition Bottles.
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Cork Bottle Terrarium Puzzles
44th_brick Designs the LEGO Terrariums as a Set
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Astrology-Inspired Wines
Sun Moon Rising Blends the Art of Astrology with Winemaking
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Courtside Wine Kits
Vinebox's Courtside Tasting Box Shares Tennis and Pickleball Editions
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Custom Designed Wine Boxes
The Prisoner Red Blend Wine Features a Gift Box with Artistic Elements
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Decades-Aged Dealcoholized Wines
Zeronimo Century Blend Revolutionizes the Non-Alcoholic Market
Special-Edition Sci-Fi Tinctures
Apothékary Created a Star Wars Wine Down Collector’s Box
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Themed Whiskey Decanters
Kollea Debuts Exclusive Casino and Sci-Fi Collections
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Unpretentious Wine Classes
MasterClass Launched A Sommelier's Snob-Free Guide to Wine
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Mid-Strength Wines
19 Crimes' Mid-Strength Red & Chardonnay Appeal to Millennials & Gen Z
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
French Wine Region-Focused Campaigns
Bordeaux Wines Boasts Its #JointheBordeauxCrew Campaign
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Boxed Low-ABV Wines
Bota Box Breeze Features Full-Flavored Wines and Convenient Packaging
Rebellious Valentine's Day Wines
19 Crimes Valentine's Bottles are Limited-Edition
English Canned Wines
The Uncommon's Still Wine Collection Spitlights UK-Grown Grapes
Premium Cooking Wines
Yo Mama's Free-From Cooking Wines Elevate Homemade Meals
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Rebellious Wine Clubs
The Rebel Wine Club by Sommsation is the Cost of Three Fine Wine Bottles
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Chocolate-Paired Wine Kits
Vinebox's February Box Explores Chocolate and Wine Pairings
Sustainably Packaged White Wines
Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More
Non-Alcoholic Wine Clubs
Proxies Offers a Range of Alcohol-Free Wine Packages for Subscription
Non-Sparkling Alcohol-Free Wines
Nozeco Still Comes in Two Non-Alcoholic Options
Health-Conscious Bubbly Wines
FitVine Debuts the FitVine Bubbly Rosé Wine with a Functional Bottle
Stake-Paired Wine Launches
Omaha Steaks Joins Forces with Laithwaites Wine
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Seasonal Wine Tasting Experiences
Clif Family Winery Celebrates Its 20th Anniversary
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Reduced-Alcohol Wines
Oceano Wines' Reduced Alcohol Syrah Boasts Just 3.5% Alcohol
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Anithero Collectible Boxes
CNC x Heineken Silver Releases The Best Bubs Box
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Upcycled Wine Brands
Rotterdam Urban Winery Addresses the Food Waste Crisis
Meat-Focused Wine Ranges
The Butcher’s Cellar Wine is Targeted Towards Meals with Meat
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Zero Sugar Wine Ranges
Lifevine Wines Introduces Its Zero Sugar Wine Collection
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Bottle-Optimizing Wine Stoppers
Semin Park Designs the Modernized Wine Stopper
Aluminum Rosé Bottles
FitVine Bubbly Rosé is Packaged for Active Lifestyles & Outdoor Enjoyment
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Thankful Wine Kits
Vinebox's Gratitude Tasting Wine Box Encourages Appreciation
Wine-Paired Chocolate Gifts
The In Good Taste Wine + Chocolate Gift Set is Packed with Treats
Sustainable Private Label Wines
Bee Lightly Wines are Launching Exclusively at Albertsons
Comprehensive Subscription-Based Wine Platform
Wine Folly Has Introduced Wine Folly+
Dealcoholized Wine Pairings
Moderato's Cuvée Révolutionnaire is Made with True2Aroma Technology
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Mini Boxed Wine Products
The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Next-Gen Wine Clubs
Vina Robles' Rookie Club Welcomes Gen Z & Millennials to the World of Wine
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Celebratory Wine Rebates
Stella Rosa Wines is Marking a Birthday with a Mail-In Rebate Program
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Whiskey-Inspired Cocktail Glasses
Awaz Glasses Feature Intricate Illustrations
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Wine-Soaked Goat Cheeses
The Drunken Goat is a Semi-Firm Cheese Bathed in Red Wine
Single-Serve Brunch Wines
Vinebox's Brunch Tasting Box Pairs Reds, Whites and Rosé with Dishes