Rethink Table Wine Wants you to Re-Think Where You Drink
Vittoria Natarelli — September 13, 2010 — Lifestyle
References: rethinkcanada & lovelypackage
Rethink Table Wine features interesting wine labels which provide you with suggestions on where you can drink.
Ranging from ping-pong tables to television tables, the illustrations featured on each of the labels will make you think twice before putting down your bottle of wine. With the implication that you can drink Rethink Table Wine just about anywhere, these witty labels will make you wonder about the true concept behind "table" wine.
Implications - In today's society, many individuals have grown restless or stressed due to busy schedules and tedious day-to-day schedules. Businesses that offer brief escapes from such mundane experience will appeal to a large clientele. Products that consumers interact with on a regular basis present the opportunity to be modified or enhanced to offer aspects of humor or entertainment.
Ranging from ping-pong tables to television tables, the illustrations featured on each of the labels will make you think twice before putting down your bottle of wine. With the implication that you can drink Rethink Table Wine just about anywhere, these witty labels will make you wonder about the true concept behind "table" wine.
Implications - In today's society, many individuals have grown restless or stressed due to busy schedules and tedious day-to-day schedules. Businesses that offer brief escapes from such mundane experience will appeal to a large clientele. Products that consumers interact with on a regular basis present the opportunity to be modified or enhanced to offer aspects of humor or entertainment.
Trend Themes
1. Interactive Wine Labels - Witty and interactive wine labels provide entertainment and offer a unique selling point for wine companies.
2. Escapism Marketing - The rise of busy schedules and tedious routines create an opportunity for businesses to market themselves as a brief escape from the norm.
3. Personalized Packaging - Customized and personalized packaging designs offer a unique selling point for wine companies and can set them apart from competitors.
Industry Implications
1. Wine Industry - Wine companies have an opportunity to differentiate themselves and appeal to a wider clientele by incorporating unique and witty branding strategies.
2. Graphic Design Industry - Graphic designers can work with wine companies to create personalized packaging designs that offer a unique selling point and enhance consumer experience.
3. Hospitality Industry - Hotels, restaurants, and bars can incorporate interactive wine labels as part of their offerings, providing a unique and memorable experience for customers.
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